Tabla de Contenidos:

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Meet Your iPhone -- Chapter 1 Unveiling the iPhone -- The Big Picture -- The iPhone as a phone and a digital camera or camcorder -- The iPhone as an iPod -- The iPhone as an internet communications device -- Technical specifications -- A Quick Tour Outside -- On the sides -- On the bottom -- On the front -- On the back -- Status bar -- Home Sweet Home Screen -- The first Home screen -- The second Home screen -- The dock (all Home screens) -- Chapter 2 iPhone Basic Training -- Activating the iPhone -- Turning the iPhone On and Off -- Pointing a finger at Touch ID -- Facing up to Face ID -- Continuing the setup -- Locking the iPhone -- Mastering the Multitouch Interface -- Discovering the special-use keys -- One-handed keyboard -- The incredible, intelligent, and virtual iPhone keyboard -- Anticipating what comes next -- Correcting mistakes -- Choosing an alternative keyboard -- Cutting, copying, pasting, and replacing -- Multitasking -- Navigating beyond the Home Screen -- Organizing Icons into Folders -- Visiting the App Library -- Watching Widgets -- Proactive Searching -- Notifications and Today View -- Chapter 3 Synchronicity: Getting Stuff to and from Your iPhone -- A Brief iCloud Primer -- The Kitchen Sync -- First things first: About iPhone backups -- Sync prep 101 -- Syncing Your Data with iTunes or Finder -- Syncing contacts -- Syncing calendars -- Advanced syncing -- Synchronizing Your Media -- Music, movies, TV shows, and podcasts -- Photos -- Manual Syncing -- Chapter 4 Understanding the Phone-damentals -- Making a Call -- Adding contacts -- Setting up favorites -- Viewing the Recents list -- Dialing with the keypad…”

Tabla de Contenidos: “…Optional Parameters -- Defined Constants -- Properties Can Return Objects -- Using Debugging Tools to Figure Out Recorded Code -- Stepping Through Code -- More Debugging Options: Breakpoints -- Backing Up or Moving Forward in Code -- Not Stepping Through Each Line of Code -- Querying Anything While Stepping Through Code -- Using a Watch to Set a Breakpoint -- Using a Watch on an Object -- Object Browser: The Ultimate Reference -- Seven Tips for Cleaning Up Recorded Code -- Tip 1: Don't Select Anything -- Tip 2: Cells(2,5) Is More Convenient Than Range("E2") -- Tip 3: Ride the Range from the Bottom to Find Last Row -- Tip 4: Use Variables to Avoid Hard-Coding Rows and Formulas -- Tip 5: R1C1 Formulas That Make Your Life Easier -- Tip 6: Learn to Copy and Paste in a Single Statement -- Tip 7: Use With...End With to Perform Multiple Actions -- Next Steps -- 3 Referring to Ranges -- The Range Object -- Syntax to Specify a Range -- Named Ranges -- Shortcut for Referencing Ranges -- Referencing Ranges in Other Sheets -- Referencing a Range Relative to Another Range -- Use the Cells Property to Select a Range -- Using the Cells Property in the Range Property -- Use the Offset Property to Refer to a Range -- Use the Resize Property to Change the Size of a Range -- Using the Columns and Rows Properties to Specify a Range -- Use the Union Method to Join Multiple Ranges -- Use the Intersect Method to Create a New Range from Overlapping Ranges -- Use the ISEMPTY Function to Check Whether a Cell Is Empty -- Use the CurrentRegion Property to Select a Data Range -- Use the Areas Collection to Return a Noncontiguous Range -- Referencing Tables -- Next Steps -- 4 User-Defined Functions -- Creating User-Defined Functions -- Sharing UDFs -- Useful Custom Excel Functions -- Set the Current Workbook's Name in a Cell…”

Tabla de Contenidos: “…5.2 Mixing Considerations and Factors -- 5.2.1 Mixing Time -- 5.2.2 Mixing Intensity -- 5.2.3 Mixing Distribution -- 5.3 Mixing Effects on Nucleation -- 5.3.1 Primary Nucleation -- 5.3.2 Secondary Nucleation and Particle Breakage -- 5.3.3 Damkoehler Number for Nucleation -- 5.3.4 Scale-Up of Nucleation-Based Processes -- 5.4 Mixing Effects on Crystal Growth -- 5.4.1 Mass Transfer Rate -- 5.4.2 Da Number for Crystallization -- 5.4.3 Conflicting Mixing Effects -- 5.4.4 Experimentation on Mixing Effects -- 5.4.5 Effects of Mixing on PSD -- 5.5 Mixing Distribution and Scale-Up -- 5.5.1 Power -- 5.5.2 Off-Bottom Suspension -- 5.6 Crystallization Equipment -- 5.6.1 Stirred Vessels -- 5.6.2 Fluidized Bed Crystallizer -- 5.6.3 Impinging Jet Crystallizer -- 5.7 Process Design and Examples -- EXAMPLE 5.1 -- EXAMPLE 5.2 -- Chapter 6 Critical Issues and Quality by Design -- 6.1 Quality By Design -- 6.2 Basic Properties -- 6.2.1 Solubility and Crystal Forms -- 6.2.2 Particle Size and Morphology -- 6.3 Seed -- 6.3.1 Determination of Seed Form, Size, and Quantity -- 6.3.2 Effectiveness of Seeding -- 6.4 Supersaturation -- 6.4.1 Generation of Supersaturation -- 6.4.2 Oiling Out, Agglomeration/Aggregation -- 6.4.3 Nucleation -- 6.4.4 Crystal Growth -- 6.5 Mixing and Scale-Selection of Equipment and Operating Procedures -- 6.5.1 Stirred Vessels -- 6.5.2 In-line Mixers -- 6.5.3 Fluidized Bed -- 6.6 Strategic Considerations for Crystallization Process Development -- 6.7 Summary of Critical Issues -- Chapter 7 Cooling Crystallization -- 7.1 Batch Operation -- 7.1.1 Rate of Cooling -- 7.1.2 Metastable Region -- 7.1.3 Seeding Versus Spontaneous Nucleation -- 7.1.4 Mixing and Mass Transfer -- 7.1.5 Solvent -- 7.1.6 Impurities (Dissolved and Undissolved) -- 7.2 Continuous Operations -- 7.2.1 The Attraction of Continuous Processing…”

Tabla de Contenidos: “…Valverde-Armas, Fredy Guzm ́an-Mart ́ınez and Samantha Jim ́enez-Oyola Risk Assessment of Mining Environmental Liabilities for Their Categorization and Prioritization in Gold-Mining Areas of Ecuador Reprinted from: Sustainability 2022, 14, 6089, doi:10.3390/su14106089 65 -- Mochuan Guo, Yuye Tan, Da Chen, Weidong Song and Shuai Cao Optimization and Stability of the Bottom Structure Parameters of the Deep Sublevel Stope with Delayed Backfilling Reprinted from: Minerals 2022, 12, 709, doi:10.3390/min12060709 83 -- Hyunjun Im, Hyongdoo Jang, Erkan Topal and Micah Nehring Long- and Short-Term Strategies for Estimation of Hydraulic Fracturing Cost Using Fuzzy Logic Reprinted from: Minerals 2022, 12, 715, doi:10.3390/min12060715 99 -- Zhenqian Ma, Dongyue Zhang, Yunqin Cao, Wei Yang and Biao Xu Study of Key Technology of Gob-Side Entry Retention in a High Gas Outburst Coal Seam in the Karst Mountain Area Reprinted from: Energies 2022, 15, 4161, doi:10.3390/en15114161 . 119 -- Bing Cheng, Haibo Wang, Qi Zong, Mengxiang Wang, Pengfei Gao and Nao Lv Study on the Improved Method of Wedge Cutting Blasting with Center Holes Detonated Subsequently Reprinted from: Energies 2022, 15, 4282, doi:10.3390/en15124282 . 141 -- Bo Ke, Ruohan Pan, Jian Zhang, Wei Wang, Yong Hu, Gao Lei, et al. …”

Tabla de Contenidos: “…-- Chapter 6 Web Services and Contemporary SOA (Part I: Activity Management and Composition) -- 6.1 Message exchange patterns -- 6.2 Service activity -- 6.3 Coordination -- 6.4 Atomic transactions -- 6.5 Business activities -- 6.6 Orchestration -- 6.7 Choreography -- Chapter 7 Web Services and Contemporary SOA (Part II: Advanced Messaging, Metadata, and Security) -- 7.1 Addressing -- 7.2 Reliable messaging -- 7.3 Correlation -- 7.4 Policies -- 7.5 Metadata exchange -- 7.6 Security -- 7.7 Notification and eventing -- Part III: SOA and Service-Orientation -- Chapter 8 Principles of Service-Orientation -- 8.1 Service-orientation and the enterprise -- 8.2 Anatomy of a service-oriented architecture -- 8.3 Common principles of service-orientation -- 8.4 How service-orientation principles inter-relate -- 8.5 Service-orientation and object-orientation (Part II) -- 8.6 Native Web service support for service-orientation principles -- Chapter 9 Service Layers -- 9.1 Service-orientation and contemporary SOA -- 9.2 Service layer abstraction -- 9.3 Application service layer -- 9.4 Business service layer -- 9.5 Orchestration service layer -- 9.6 Agnostic services -- 9.7 Service layer configuration scenarios -- Part IV: Building SOA (Planning and Analysis) -- Chapter 10 SOA Delivery Strategies -- 10.1 SOA delivery lifecycle phases -- 10.2 The top-down strategy -- 10.3 The bottom-up strategy -- 10.4 The agile strategy -- Chapter 11 Service-Oriented Analysis (Part I: Introduction) -- 11.1 Introduction to service-oriented analysis -- 11.2 Benefits of a business-centric SOA -- 11.3 Deriving business services -- Chapter 12 Service-Oriented Analysis (Part II: Service Modeling)…”

Tabla de Contenidos: “…The Limits of Peacebuilding -- Introduction -- Liberal International Paths to Peace and Their Limitations -- Limitations in Applying Social-Psychology to Peacebuilding -- Origins: Allport's Contact Hypothesis -- Pre-negotiation and Transformation of Elite Perception -- Bottom-up Approaches and People-to-People (P2P) Programs -- Reconciliation, Forgiveness, and Peacebuilding -- Restoring Political Realism to Peacebuilding -- References -- 9. …”

Tabla de Contenidos: “…Top-Down Approach -- 2.4.3.2. Bottom-Up Approach -- 2.4.3.3. WBS Organizational Standards -- 2.4.3.4. …”

Tabla de Contenidos: “…Concern 4: MTurkers Are Deceptive -- Concern 5: MTurkers Drop out of Surveys -- Concern 6: MTurkers Self-Select into Surveys -- Considerations for Running an MTurk Study -- Conclusion -- References -- Chapter 18: Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia -- Crowdsourcing Overview -- Perceptions of MTurk Data: Facts and Fables -- Usage of MTurk: General Usage and Common Data Quality Practices -- Methodology -- Measures -- Results -- Concluding Remarks -- References -- Chapter 19: Digital and Social Media Research -- Introduction -- Overview of Extant Digital and Social Media Research inConsumer Psychology -- Critical Discussion of Research Methods -- Future Research Agenda and Methodological Recommendations -- Conclusion -- References -- PART IV: Data Analysis -- Chapter 20: Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations -- Simple Mediation Models and Terminology -- Testing Mediation -- Complex Mediation Models -- Recommendations in Mediation Analysis -- Conclusion -- Note -- References -- Chapter 21: Text Analysis in Consumer Research: An Overview and Tutorial -- Manual Coding -- Top-Down Dictionary Approaches -- Bottom-Up Data-Driven Approaches -- Summary -- References -- Chapter 22: Meta-Analysis -- Introduction -- Heterogeneity in Behavioral Research -- Approaches Based on Test Statistics -- Approaches Based on Standardized Effect Sizes -- Approaches Based on Basic Summary Information -- Study-Level Covariates -- Assessing and Adjusting for Publication Bias -- Discussion -- References -- PART V: Philosophy of Science -- Chapter 23: Integrating Effects and Theory in Research and Application -- The Logic of Research -- Beyond the Either-Or View of Effects and Theory -- Using Nomological Networks across Studies -- Mediation Analysis…”

Tabla de Contenidos: “…The Problem to Solve -- Discovering the Solution -- The Results -- Part VII Transformation Story: Datasite -- Part VIII Transformation Techniques -- Chapter 28 Transformation Outcome -- Chapter 29 Transformation Assessment -- Overview -- Be Realistic -- Talk to All Levels -- Look for Evidence -- Look Below the Surface -- Be Kind -- High-Level Assessment -- How Products Are Built and Deployed -- How Problems Are Solved -- How You Decide Which Problems to Solve -- The Detailed Assessment -- Product Model Competencies -- Product Model Concepts -- Innovation Theatre -- Chapter 30 Transformation Tactics-Competencies -- Product Model Competencies -- New Job Definitions -- Role Balancing -- New Recruiting Practices -- Assessments and Coaching Plans -- Onboarding Programs -- Chapter 31 Transformation Tactics-Concepts -- Product Teams -- Team Chemistry -- Team Durability -- Review Team Topology -- Dealing with Distributed Teams and Remote Employees -- Product Delivery -- Product Discovery -- Driving Up Customer Interaction -- Discovery Sprints -- Hack Days -- Product Strategy -- Create Product Vision -- Create Product Strategy -- Portfolio Management -- Funding Product Teams -- Implement Team Objectives -- Product Vision or Strategy Sprints -- Product Culture -- Hack Days -- Customer Engagement -- Innovation Accounting -- Culture Retrospectives -- Chapter 32 Transformation Tactics-Adoption -- Pilot Teams -- Product Model Dimensions -- Top Down and Bottom Up -- Coaching Stakeholders -- Stakeholder Briefings -- Managing Existing Commitments -- Chapter 33 Transformation Evangelism -- The Transformation Plan -- Note on Task Ownership -- Continuous Evangelism -- The Value of Quick Wins -- Constantly Beat the Drum -- Transformation Setbacks -- Chapter 34 Transformation Help -- Managers as Coaches -- In-House Product Coaches -- External Product Coaches…”

Tabla de Contenidos: “…Application of Dynamic Models for Optimal Redesign of Cell Factories -- Summary -- 8.1 Introduction -- 8.2 Kinetics of Pathway Reactions: the Need to Measure in a Very Narrow Time Window -- 8.2.1 Sampling -- 8.2.2 Quenching and Extraction -- 8.2.3 Analysis -- 8.2.4 Examples for Quantitative Measurements of Metabolites in Stimulus-Response Experiments -- 8.3 Tools for In Vivo Diagnosis of Pathway Reactions -- 8.3.1 Modular Decomposition of the Network: the Bottom-Up Approach -- 8.4 Examples: The Pentose-Phosphate Shunt and Kinetics of Phosphofructokinase -- 8.4.1 Kinetics of the Irreversible Reactions of the Pentose-Phosphate Shunt -- 8.4.2 Kinetics of the Phophofructokinase I (PFK1) -- 8.5 Additional Approaches for Dynamic Modeling Large Metabolic Networks -- 8.5.1 Generalized Mass Action -- 8.5.2 S-Systems Approach -- 8.5.3 Convenience Kinetics -- 8.5.4 Log-Lin and Lin-Log Approaches -- 8.6 Dynamic Models Used for Redesigning Cell Factories. …”

Tabla de Contenidos: “…4.5.2 The task Directive -- 4.6 Synchronization Constructs -- 4.7 Correctness and Optimization Issues -- 4.7.1 Thread Safety -- 4.7.2 False Sharing -- 4.8 A Case Study: Sorting in OpenMP -- 4.8.1 Bottom-Up Mergesort in OpenMP -- 4.8.2 Top-Down Mergesort in OpenMP -- 4.8.3 Performance Comparison -- Exercises -- Chapter 5: Distributed memory programming -- 5.1 Communicating Processes -- 5.2 MPI -- 5.3 Core concepts -- 5.4 Your first MPI program -- 5.5 Program architecture -- 5.5.1 SPMD -- 5.5.2 MPMD -- 5.6 Point-to-Point communication -- 5.7 Alternative Point-to-Point communication modes -- 5.7.1 Buffered Communications -- 5.8 Non blocking communications -- 5.9 Point-to-Point Communications: Summary -- 5.10 Error reporting and handling -- 5.11 Collective communications -- 5.11.1 Scattering -- 5.11.2 Gathering -- 5.11.3 Reduction -- 5.11.4 All-to-All Gathering -- 5.11.5 All-to-All Scattering -- 5.11.6 All-to-All Reduction -- 5.11.7 Global Synchronization -- 5.12 Communicating objects -- 5.12.1 Derived Datatypes -- 5.12.2 Packing/Unpacking -- 5.13 Node management: communicators and groups -- 5.13.1 Creating Groups -- 5.13.2 Creating Intra-Communicators -- 5.14 One-sided communications -- 5.14.1 RMA Communication Functions -- 5.14.2 RMA Synchronization Functions -- 5.15 I/O considerations -- 5.16 Combining MPI processes with threads -- 5.17 Timing and Performance Measurements -- 5.18 Debugging and profiling MPI programs -- 5.19 The Boost.MPI library -- 5.19.1 Blocking and non blocking Communications -- 5.19.2 Data Serialization -- 5.19.3 Collective Operations -- 5.20 A case study: diffusion-limited aggregation -- 5.21 A case study: brute-force encryption cracking -- 5.21.1 Version #1 : "plain-vanilla'' MPI -- 5.21.2 Version #2 : combining MPI and OpenMP -- 5.22 A Case Study: MPI Implementation of the Master-Worker Pattern…”

Tabla de Contenidos: “…PREPAYMENT TERMINOLOGY -- CALCULATING PREPAYMENT SPEEDS -- Conditional Prepayment Rate -- PSA Prepayment Benchmark -- Prospectus Prepayment Curve -- Prepayment Conventions for Securities Backed by Home Equity and Manufactured Housing Loans -- DELINQUENCY, DEFAULT, AND LOSS TERMINOLOGY -- Delinquency Measures -- Default Measures -- Loss Severity Measures -- KEY POINTS -- NOTES -- REFERENCES -- Prepayments and Factors Influencing the Return of Principal for Residential Mortgage-Backed Securities -- PREPAYMENT FUNDAMENTALS -- Turnover -- Refinancing -- FACTORS INFLUENCING PREPAYMENT SPEEDS -- Borrower Inefficiencies -- Product Choices and Transitions -- Changes in Homeowner Equity and Credit -- Time -- DEFAULTS AND "INVOLUNTARY" PREPAYMENTS -- Factors Influencing Default Frequency and Credit Performance -- Voluntary and Involuntary Prepayments -- Interactions Between Prepayments and Defaults -- KEY POINTS -- NOTES -- REFERENCES -- Operational Risk -- Operational Risk -- OPERATIONAL RISK DEFINED -- OPERATIONAL RISK EXPOSURE INDICATORS -- CLASSIFICATION OF OPERATIONAL RISK -- Internal versus External Operational Losses -- Direct versus Indirect Operational Losses -- Expected versus Unexpected Operational Losses -- Operational Risk Type, Event Type, and Loss Type -- Operational Loss Severity and Frequency -- KEY POINTS -- NOTES -- REFERENCES -- Operational Risk Models -- OPERATIONAL RISK MODELS -- Models Based on Top-Down Approaches -- Models Based on Bottom-Up Approaches -- SPECIFICS OF OPERATIONAL LOSS DATA -- Scarcity of Available Historical Data -- Data Arrival Process -- Loss Severity Process -- Dependence Between Business Units -- KEY POINTS -- NOTES -- REFERENCES -- Modeling Operational Loss Distributions -- APPROACHES TO OPERATIONAL RISK MODELING -- NONPARAMETRIC APPROACH: EMPIRICAL DISTRIBUTION FUNCTION…”

Tabla de Contenidos: “…Moment -- A Camera Changes Everything -- No Immediate Feedback -- Your Own Worst Critic -- Recorded for Posterity -- Unfamiliar Territory -- The Archenemy of Performance Success: You -- The Key to On-Camera Success: Authenticity -- Chapter Takeaways -- Section Two The MVPs of Performance Success -- Chapter 3 M-Mental Mind-set: The Prep before the Performance -- Reaching the Real Audience -- Visualize the Viewer -- Video Chat: Now You See Me, Now You Don't -- Embrace Your Nervousness -- Passion Play -- Beware of Brain Cramps -- The Bottom Line: It's Not about You -- Chapter Takeaways -- Note -- Chapter 4 V-Vocal Variety: Pacing and Pausing with Purpose -- The Musicality of Your Delivery-What's Your Range? …”

Tabla de Contenidos: “…-- 12.1 Apprenticeship and Learning -- 12.1.1 Institutional History of Apprenticeship Programmes in the US -- 12.2 Methodology of this Study -- 12.3 The Physical Context of the Classroom as compared to the Field -- 12.4 On the Job: The Worksite itself as Resource for Learning -- 12.5 On the Job: Tools and Equipment as Resources for Learning -- 12.6 Learning Through Interaction without Master-Apprentice Relationships -- 12.7 Learning and the ‘Bottom Line’ -- 12.8 What can go Wrong -- 12.9 Apprenticeship Learning as Reproduction of the Economic Viability -- 12.10 Conclusion -- 13. …”

Tabla de Contenidos: “…Policies, Applied -- Attributes -- Policy Scenarios -- Target-Initiated Access -- Microsegmentation -- Policy Evaluation and Enforcement Flows -- Authentication Trigger -- Access Trigger -- Session Expiration Trigger -- External Trigger -- Summary -- Chapter 18: Zero Trust Scenarios -- VPN Replacement/VPN Alternative -- Considerations -- Resources -- Users and User Experience -- Identity Providers -- Networking -- Recommendations -- Third-Party Access -- Considerations -- Architecture -- Users and User Experience -- Recommendations -- Cloud Migration -- Migration Categories -- Forklift Migration -- Refactor the Application -- Rewrite the Application -- Adopt SaaS -- Considerations -- Architecture -- Forklift -- Refactor the Application -- Rewrite the Application -- Adopt SaaS -- Users and User Experience -- Recommendations -- Service-to-Service Access -- Considerations -- Recommendations -- DevOps -- DevOps Phases -- Plan and Code -- Build and Test -- Release and Deploy -- Operate and Monitor -- Considerations -- Recommendations -- Mergers and Acquisitions -- Considerations -- Recommendations -- Divestiture -- Full Zero Trust Network/Network Transformation -- Considerations -- Recommendations -- Summary -- Chapter 19: Making Zero Trust Successful -- Zero Trust: A Strategic Approach (Top-Down) -- Governance Board -- Architecture Review Board -- Change Management Board -- Value Drivers -- Security -- Audit and Compliance -- Agility/New Business Initiatives -- Customer/Partner Integrations -- Technology Modernization -- Zero Trust: A Tactical Approach (Bottom-Up) -- Sample Zero Trust Deployments -- Scenario 1: A Tactical Zero Trust Project -- Define Problem -- Research Zero Trust Solutions -- Review Approach and Proposed Architecture -- POC Two Candidate Zero Trust Platforms -- Present POC Results -- Production Pilot -- Validate Pilot Results and Value…”

Tabla de Contenidos: “…Cover -- Copyright -- Contributors -- Table of Contents -- Preface -- Part 1: Overview -- Chapter 1: Truth and Dare - The CxO Challenges -- The market -- Uncertainty about the future -- Trends -- Glocalization -- The supply chain -- Financial challenges -- CapEx versus OpEx -- Maintenance costs -- The cost of living -- Lack of investment -- Recession -- Return on investment -- Accuracy cost estimation -- Regulation compliance -- GDPR -- The CCPA -- Industry regulations -- Data residency -- Technology evolution -- Flexible adoption of new technology -- Technology strategy -- Emerging new technologies -- Evolving customer perspectives -- Consistent customer service -- Operational challenges -- Sustainable supply chain pressures -- Resourcing issues regarding raw materials, people, and skill gaps -- The multi-vendor model -- Choosing a SAP service provider -- Key considerations for businesses when opting for a cloud provider -- Keeping the lights on -- Organizational challenges -- Transformation challenges - business- or IT-driven -- Factors affecting transformation -- Environmental challenges -- Sustainability challenges -- COVID-19 -- Political polarization -- Impact of the war in Ukraine -- Summary -- Chapter 2: Faith of Four - Vision of the Masters -- The four masters -- Chief Executive Officer (CEO) -- Chief Finance Officer (CFO) -- Chief Information/Technology Officer (CIO/CTO) -- Chief Sustainability Officer (CSO) -- The business challenge -- Top-line growth -- Bottom-line growth -- Green-line growth -- Other focus areas -- The way forward -- Uncertainty -- Insights -- Yesterday's ERP -- Sustainability insight -- The next steps -- The phoenix transformation -- How does Spark4Life Ltd take the first step? …”

Tabla de Contenidos: “…-- Defining the Corporate Mission -- Establishing Strategic Business Units -- Assigning Resources to Each SBU -- Assessing Growth Opportunities -- Organization and Organizational Culture -- Marketing Innovation -- Marketing Insight: Creating Innovative Marketing -- Business Unit Strategic Planning -- The Business Mission -- SWOT Analysis -- Marketing Memo: Checklist for Evaluating Strengths/Weaknesses Analysis -- Goal Formulation -- Strategic Formulation -- Program Formulation and Implementation -- Marketing Insight: Businesses Charting a New Direction -- Feedback and Control -- The Nature and Contents of a Marketing Plan -- Marketing Memo: Marketing Plan Criteria -- The Role of Research -- The Role of Relationships -- From Marketing Plan to Marketing Action -- Summary -- Applications -- Marketing Excellence: Electrolux -- Marketing Excellence: Emirates -- Sample Marketing Plan: Pegasus Sports International -- Part 2: Capturing Marketing Insights -- Chapter 3: Collecting Information and Forecasting Demand -- Components of a Modern Marketing Information System -- Internal Records -- The Order-to-payment Cycle -- Sales Information Systems -- Databases, Data Warehousing, and Data Mining -- Marketing Insight: Digging Into Big Data -- Marketing Intelligence -- The Marketing Intelligence Syst Em -- Collecting Marketing Intelligence on the Internet -- Communicating and acting on Marketing Intelligence -- Analyzing the Macroenvironment -- Needs and Trends -- Identifying the Major Forces -- The Demographic Environment -- Marketing Memo: Finding Gold at the Bottom of the Pyramid -- The Economic Environment -- The Sociocultural Environment…”

Tabla de Contenidos: “…La toma de decisiones de inversión -- 16.1 El flujo de caja libre -- 16.2 Índices para evaluar proyectos de inversión -- 16.2.1 El valor presente neto (VPN) -- 16.2.2 La Tasa Interna de Retorno (TIR) -- 16.2.3 El costo promedio ponderado del capital (WACC) -- 16.2.3.1 El costo del patrimonio (RE ) -- 16.2.3.2 La tasa libre de riesgo (Rf ) -- 16.2.3.2.1 Tasas libres de riesgo reales -- 16.2.3.2.2 Otras alternativas a la tasa libre de riesgo -- 16.2.3.3 Cálculo de la prima de riesgo (Rm - Rf ) -- 16.2.3.4 Cálculo de la Beta (b) -- 16.2.3.4.1 Las betas fundamentales -- 16.2.3.4.2 Bottom-Up Betas -- 16.2.4 El costo de la deuda (RD ) -- 16.3 La valoración de empresas y el gradiente -- Unidad 6. …”