Tabla de Contenidos: “…Resonance Rule # 45: Create Meaningful Content; Everything and the Kitchen Sink; More Than Just Facts; Don't Be So Cerebral; Contrast Creates Contour; Create Contrast; Transform Ideas Into Meaning; Recall Stories; Turn Information Into Stories; Short Story Template; Case Study: Cisco Systems; Move from Data to Meaning; Murder Your Darlings; From Ideas to Messages; Resonance Rule # 5; 6: Structure Reveals Insights; Establish Structure; Make Sense; Organizational Structures; Case Study: Richard Feynman; Feynman's Sparkline; Order Messages for Impact; Demotivating Structure; Motivating Structure…”