“…In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus…”

“…Create news apps, shopping apps, contact apps, GPS apps, guides, and more, that let users transparently: Sign on once, then freely work with and manage their Facebook and Twitter accounts Publish game high scores, post likes, links, and status updates Send messages, share pictures, and forward Tweets Tweet a link to an event, show themselves as attending, and see who else is there Show Tweets that are relevant to a topic within a news app Show Tweets about a restaurant Organize a group or community From time to time, new forms of communication come along that make it easier for people to communicate and manage their social lives. …”

“…Qui sont les acteurs du secteur (ONG, bailleurs de fonds, banques...) et comment leurs rôles évoluent-ils ? Comment atteindre à l'avenir ceux qui n'ont pas encore accès à la microfinance ? …”

“…Manage ITIL like never before Practical, sensible and sound advice from industry experts The authors bring together their extensive practical experience to provide a guide written for IT professionals, ITSM practitioners, Service Owners and Process Owners, university students, and in fact anyone working to adopt the ITIL framework or needing a deeper understanding of its interfaces. ' Suzanne's and Kathy's knowledge and attention to detail shine through in the very high quality of this publication. …”

“…How to build a professional-quality website with minimal outlay. How to attract visitors to your website and make them come back for more. …”

“…New coverage in this revised edition includes Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value Leveraging tablets and smartphones to build your CRM strategy Identifying prospects and delighting customers through Salesforce.com ’s Social CRM capabilities Promoting more effective internal and external collaboration with Chatter Identifying best practices for going “all Cloud”—and managing the attendant risks Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance Discovering today’s most valuable third-party AppExchange products Together with its companion website ( SFDC-secrets.com ), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder…”

“…You’ll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. …”

“…He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing…”

“…LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls…”

“…America’s #1 performance consultant, Elko shares all he’s learned working with legendary athletes such as Emmitt Smith, championship coaches like Nick Saban, and thousands of the world’s top businesspeople. …”

“…An indispensable resource for any manager. ' Richard Newton, Business consultant and best-selling author -------------- ' One of the key attributes in running a business successfully is the ability to see a situation in perspective. …”

“…En complément sur www.editions-eyrolles.com Plus de 350 pages d'annexés : bases de traitement du signal, modèles théoriques, technologies en perte de vitesse (RNIS, X.25, relais de trame, IP sur ATM, réseaux de mobiles 1G et 2G, WiMAX, gestion par politiques...), compléments techniques (IEEE 802.Ile, VPN IP, protocoles EAP...), bibliographie commentée. …”

“…Coverage includes Ruby 2.1 overview: terminology, philosophy, and basic principles Best practices for strings and regular expressions Efficiently internationalizing your code Performing calculations (including trigonometry, calculus, statistics, and time/date calculations) Working with “Rubyesque” objects such as symbols and ranges Using arrays, hashes, stacks, queues, trees, graphs, and other data structures Efficiently storing data with YAML, JSON, and SQLite3 Leveraging object-oriented and dynamic features, from multiple constructors to program inspection Building GUIs with Shoes 4, Ruby/Tk, Ruby/GTK3, QtRuby, and other toolkits Improving thread performance by understanding Ruby’s synchronization methods and avoiding its pitfalls Automating system administration with Ruby Data formats: JSON, XML, RSS, Atom, RMagick, PDF, and more Testing and debugging with RSpec, Minitest, Cucumber, byebug, and pry Measuring Ruby program performance Packaging and distributing code, and managing dependencies with Bundler Network programming: clients, time servers, POP, SMTP, IMAP, Open-URI Web applications: HTTP servers, Rails, Sinatra, HTML generation, and more Writing distributed Ruby software with drb Choosing modern development tools that maximize your productivity All source code for this book may be downloaded at www.rubyhacker.com. informit.com/aw informit.com/ruby rubyhacker.com/therubyway therubyway.io…”

“…Understand what TCP/IP is, and how it works Discover how IPv6 differs from IPv4, and how to migrate or coexist with IPv6 Work with TCP/IP’s Network Access, Internet, Transport, and Application layers Implement flexible addressing with subnetting and CIDR Establish efficient and reliable routing Implement name resolution Secure TCP/IP networks—detect and prevent attacks Automatically configure TCP/IP clients and hosts Provide classic TCP/IP services and powerful new Web services Use TCP/IP in advanced cloud-based environments Support efficient media streaming and webcasting Capitalize on the benefits of the new HTML5 standard Run TCP/IP protocols over wireless networks Troubleshoot TCP/IP networks with ping, traceroute, and other tools Provide for monitoring and remote access Deploy efficient email systems with POP3, IMAP4, and SMTP Walk through all facets of implementing a TCP/IP network…”

“…Topics Include BLE device types, design goals, terminology, and core concepts Architecture: controller, host, applications, and stack splits Usage models: presence detection, data broadcasting, connectionless models, and gateways Physical Layer: modulation, frequency band, radio channels, power, tolerance, and range Direct Test Mode: transceiver testing, hardware interfaces, and HCI Link Layer: state machine, packets, channels, broadcasting, encryption, and optimization HCI: physical/logical interfaces, controller setup, and connection management L2CAP: channels and packet structure, and LE signaling channels Attributes: grouping, services, characteristics, and protocols Security: pairing, bonding, and data signing Generic Access Profiles: roles, modes, procedures, security modes, data advertising, and services Applications, devices, services, profiles, and peripherals Testing/qualification: starting projects, selecting features, planning, testing, com..…”

“…Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years…”

“…Deploy and administer desktops and notebooks running Windows 7, Vista, or XP Understand, install, and troubleshoot motherboards, processors, and memory Test and troubleshoot power-related problems Use all forms of storage, including new Blu-ray and Solid State (SSD) devices Work effectively with mobile devices, including tablets and smartphones Install, configure, and troubleshoot both visible and internal laptop components Configure Windows components and applications, use Windows administrative tools, and optimize Windows systems Repair damaged Windows environments and boot errors Work with audio and video subsystems, I/O devices, and the newest peripherals Install and manage both local and network printers Configure IPv4 and understand TCP/IP protocols and IPv6 changes Install and configure SOHO wired/wireless networks and troubleshoot connectivity Implement secure authentication, prevent malware attacks, and protect data Companion CD The companion CD contains a digital edition of the Cram Sheet and the powerful Pearson IT Certification Practice Test engine, complete with hundreds of exam-rea..…”

“…You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide ; Using Google® AdWords and AdSense ; Using Google® Search ; The Complete Idiot’s Guide to Search Engine Optimization ; Sams Teach Yourself Google Analytics in 10 Minutes ; and Facebook for Grown-Ups . …”

“…Les programmeurs travaillant sous d'autres environnements Unix apprécieront tout particulièrement l'attachement de l'auteur au respect des standards (C Ansi, glibc, Posix...), garant d'une bonne portabilité des applications. …”

“…Navigate the VB 2012 environment and use VB’s powerful new tools Work with objects, collections, and events Build attractive, highly functional user interfaces Make the most of VB 2012’s advanced controls Create efficient modules and reusable procedures Store data, make decisions in code, and use loops to improve efficiency Use powerful object-oriented programming techniques Interact effectively with users Work with graphics, text files, and databases Debug and troubleshoot applications Manipulate external applications, file systems, and the Windows Registry Distribute the software you’ve created On the Web: Access code examples from the book, as well as updates, and corrections as they become available at informit.com/title/9780672336294 Download Visual Studio 2012 Express for Windows Desktop from www.microsoft.com/visualstudio/eng/downloads…”