“…Readers are invited to discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations. …”

“…Whether controlled or interactive, the installations featured frequently make use of all surfaces from floor to ceiling to arrest one s attention and direct further explorations. Through the innovative use of lighting, multimedia displays and custom fixtures, a story is told, creating a unique experience for the visitor and a reference for future recommendations…”

Tabla de Contenidos: “…Telling a story (p. 104) ; Concept development (p. 108) ; Design development (p. 112) ; Materials (p. 116) ; Media and technology (p. 118) ; Lighting and acoustic design (p. 120) ; Exhibition design and the environment (p. 124) ; Storytelling and documentation (p. 128) ; Choosing a fabricator (p. 134) ; Evaluation (p. 136) -- Portfolios. Atelier Markgraph (p. 142) ; Lee H. Skolnick Architecture + Design Partnership (p. 150) ; Lorenc + Yoo Design (p. 156) ; Mauk Design (p. 162) ; Pentagram (p. 168) ; Box & Cox (p. 176) ; Casson Mann (p. 182) ; Ralph Appelbaum Associates (p. 188) ; Reich + Petch (p. 196) ; C&G Parnters (p. 204) ; emerystudio (p. 212) ; atelierbrückner (p. 218) ; GL Associates (p. 224) ; Hewitt Pender Associates (p. 230) ; nendo (p. 236) ; Staples & Charles (p. 244) -- Etcetera…”