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Tabla de Contenidos: “…Gender Differentials in Work and Income among Older Malaysians / 12. Gender and Economic Well-being among Older Filipinos / 13. …”

Tabla de Contenidos: “…-- 3 Transmedia is More Than a Marketing Gimmick -- 4 Significant Prior Art to Learn From -- Section II: Storytelling -- 5 The Four Creative Purposes for Transmedia Storytelling -- 6 Learn the Basics of Traditional Storytelling -- 7 How Story and Branding Affect Marketing -- 8 Writing for Transmedia is Different -- 9 Online, everything is Characterization -- 10 Conveying Action Across Multiple Media -- Section III: Structure -- 11 Fine-Tune for Depth or for Scale (Not Both) -- 12 Special Considerations for Blockbuster Transmedia Franchises -- 13 Interactivity Creates Deeper Engagement -- 14 Uses and Misuses for User-Generated Content -- 15 Challenging the Audience to Act -- 16 Make Your Audience a Character, Too -- Section IV: ProductIon -- 17 Project Management: The Unsung Necessity -- 18 Finding and Keeping a Strong Core Team -- 19 Websites and Tech Development: DIY or Outsource? …”

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