Tabla de Contenidos: “…The one-page business plan : if your mission statement is much longer than this sentence, it could be too long ; An offer you can't refuse : the step-by-step guide to creating a killer offer ; Launch! …”

Tabla de Contenidos: “…-- The Backdoor Is Open -- Show Me the Money - How Much?…”

Tabla de Contenidos: “…-- Be a partner, not a victim -- Wealth management is a business -- Chapter 2: My Money, Myself -- What is my wealth supposed to do? -- What really bugs me . . . -- How to fix jargon overload -- How to fix too much selling -- How to fix a lack of authenticity -- Where you're most vulnerable: The five Ps exercise -- Chapter 3: Are You a Do-It-Yourselfer? …”

Tabla de Contenidos: “…See Time as a Critical InvestmentPrioritize; Persistence; Personal Characteristics; Habit; What to Do Next; Chapter 5: That's Just Not My Job; My Goals and Priorities Compete Too Much; But I Can't Wear That Many Hats; This Is Someone Else's Problem; I Don't Have the Power to Create a Great Workplace; Organizational Politics; What to Do Next; Chapter 6: My Industry Is Different; The Industry Norms Excuse; Professional Services: Work/Life Balance and Equity; Manufacturing: Clear Line of Sight and Flexibility; Not-for-Profit: Doing More with Less; The "Hunker Down" Excuse; The "Too Big" Excuse…”

Tabla de Contenidos: “…I'm Sorry, I Can't Apologize -- 31. Do You Talk Too Much? Let Me Count the Ways! -- 32. …”

Tabla de Contenidos: “…Judy's comet ; Loves me like a rock ; Still crazy after all these years ; My little town ; I do it for your love ; 50 ways to leave your lover ; Night game ; Gone at last ; Some folks' lives roll easy ; Have a good time ; You're kind ; Silent eyes ; Stranded in a limousine ; Slip slidin' away-- 1978-1983. …”

Tabla de Contenidos: “…First Movers Always Leave Some Room-You Just Need to Find ItStudy a First Mover's Failure for Clues to Success; Whether You're the First Mover, The Second, or the Last-Just Keep Moving; 6: How to Work 24/7 and Still Get 8 Hours of Sleep; Work Doesn't Have to Be Your Life, But Your Life Is Your Work; Know What You Have to Do, Which is Less Than You Think; Not Everyone Needs 8 Hours; Setting Priorities Means Being Disciplined, but Not Rigid; If You Can't Delegate, It's Not Them, It's You; Try Saying ""Let's Move On""-Even to Me; 7: Bright and Young Is a Winning Combination…”

Tabla de Contenidos: “…Frequently FutileFriendly Fire; We Can Change; Views Expressed; e-Moms; The Fashionable Riot; Golden Product Placement; Customer Disservice; Get Off at the Next Stop; Don't Phone in Manners; Can't UnLink; Face Palm; Go Home Phone; You're Drunk; Self-Hatred; Social Slam; Seems Legit; The End of Twitter; All Your Privacy Belongs to Us; Too Much Transparency; A Social Layer; Long Presentation Slide; Exiting Your Brand; Fighting Foodies; At Least They Cleaned the Important Part; Vote for the Most Annoying Person; Looks Like Magazines Do Still Have ROI; Drive-by Articles…”

Tabla de Contenidos: “…Mistake #3: Not Arranging Things So That Updates Are a Breeze -- Mistake #4: Having an Awful Domain Name -- Mistake #5: Paying Too Much for a Website -- Mistake #6: Paying Too Little for a Website -- Mistake #7: Your Site Is Broken, as Far as Many Visitors AreConcerned -- Mistake #8: Your Site Looks Awful on Mobile Devices -- Mistake #9: Your Site Looks Okay, But It Takes Forever to Appear After Someone Types in Your Address -- Mistake #10: You Have Typical Stock Images on Your Site -- Mistake #11: You Don't Get to the Point Quickly -- Mistake #12: Your Site Does Not Include Links to "Terms of Service" and "Privacy Policy" Pages -- Mistake #13: You Don't Have Your Site Backed Up -- Mistake #14: You Have Ineffective Passwords and Proceduresfor Them -- Mistake #15: You Do Not Keep Your Website or Computer Updated -- Mistake #16: You Don't Have an Online Form on Your Site, But Instead Rely on People Contacting You Through Your Email Address -- Two Big Visibility Boosters -- Visibility Booster #1: Organic Search -- Visibility Booster #2: Paid Search -- Chapter 6 Bringing in Business -- A Chiropractor's Secret -- Community-Based Business-Building Methods -- Other Physical Business-Building Methods -- Online Methods -- The Most Dangerous Number in Business -- Chapter 7 The Craft of Persuasion -- 11 Principles of Business Persuasion -- Principle #1: Speak to One Person -- Principle #2: Get to Know Your Customer More Than You Do Today -- Principle #3: Know Your Competition and Find a Way to Outclass Them -- Principle #4: Write Like You Talk, and Talk Like a Friend -- Principle #5: Own a Phrase in Your Customers' Heads -- Principle #6: Talk about the Benefits of Benefits -- Principle #7: Prove Every Assertion -- Principle #8: Explain Who Is Not Right for Your Product or Service -- Principle #9: Reverse the Risk -- Principle #10: Remove Speed Bumps to the Sale…”

Tabla de Contenidos: “…Ask Good Questions One Good Way To Get Answers Is To Figure It Out Some Things Are Un-Knowable Be Willing To Be Dumb And Wrong How To Be Wrong Curiosity Gets Such A Bad Rap (R.I.P., Cat) Explore So Much, You Make Dora Look Like A Homebody The Secret Prison Of Not Knowing "Regular" Stuff Testing And Stats And Analytics: My Story Of Not Knowing Not Knowing Versus Not Thinking Something Through A Fun Project Chapter 4: Structure A Framework For Your Days Structure Gets A Bad Rap Cure Your Procrastination Build A Long View: Days Must Serve Our Weeks, And Our Larger Goals A Daily Framework What Not To Do Commit To Two Months With A List But Frameworks Aren't All Lists: Habits And More What Comes Next? …”

Tabla de Contenidos: “…So the wind was on your sleeve: you asked me; 11. Taboo in the stem of my skull, the danger…”