Tabla de Contenidos: “…Honky tonk angels / Two Timi' woman / Baby, I want to love you / I'll never be free / Sticks and stones / You made me what I am / Letter to heaven / Home is where you're happy / Take my hand for a while / It's so easy / Oh, lonesome me / Who needs your love / Where do we go from here / Dream on Texas Ladies / Let's go Johnny / You'll never walk alone. …”

Tabla de Contenidos: “…-- What Does Working Here Really Feel Like? -- If You Must Focus on Cost, Study These Numbers -- Chapter 7 Out Your Doubt and Boost Confidence -- Business Is Consuming Our Confidence -- I Have Confidence in Confidence Alone -- Doubt Is Not Resistance -- Turn the Lights On -- Improve Your Personal Visibility -- Improve Information Visibility: Work on Your Infostructure, the Road to Informed Action -- Create a Visible Workplace -- Provide People with Visual Impact -- Accelerate Confidence Building -- One Word: When Less Is More -- Chapter 8 Building Connections: Can You Hear Me? …”

Tabla de Contenidos: “…Other NGO Partnerships -- Risks to Consider in Nonprofit Partnerships -- An Example of a Great NGO Partnership: Warby Parker and VisionSpring -- Innovative Collaborations -- Brand‐to‐Brand Collaboration -- Game‐Changing Technologies -- The Business Case for Innovation -- Notes -- 7 Rays of Sunshine: Stories of Brand Success -- Patagonia -- How Patagonia Makes It Work -- Some Challenges with the Patagonia Model -- Unilever -- Polman's Vision: The Unilever Sustainable Living Plan -- The Ingredients of Unilever's Success -- Targeting Emerging Economies for Growth -- Not All Sunshine and Rainbows -- Next Steps -- Patagonia and Unilever Are Not Alone -- Notes -- 8 Let Me Tell You a Story: The Responsible Marketing of Responsible Sourcing -- The Basics of Product Marketing and Brand Value Messaging -- Impact Natives versus Impact Immigrants -- Marketing Impact: Key Considerations -- The Nine Deadly Sins of Greenwashing -- How Greenwashing Happens, and How to Avoid It -- The Next Frontier: Woke Washing -- Aligning Values with Action -- Notes -- 9 Convincing the Money Folks: Business Finance for Sustainability and Impact -- The Basics of Supply Chain Finance -- Innovations in Supply Chain Finance -- Other Finance Innovations -- Convincing Skeptics through Metrics -- Putting the Pieces of the Puzzle Together -- Notes -- 10 On Your Own Path -- Where We Are Going -- From the Corporation to the Individual: Power, Politics, and How to Make Change -- Now, It Is Up to You -- Notes -- Acknowledgments -- About the Author -- Index -- End User License Agreement…”