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86Publicado 2000Tabla de Contenidos: “…Book Cover; Half-Title; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; 1 Cities as consumers of the world's environment; Introduction; Sustainable development and the changing model of growth; The discourse of urban sustainable development; The model of economic development; The urban environment in the global economy; The demographic context: destabilised population growth; The economic context: marketisation, poverty and spatial polarisation; The political-cultural context: neo-liberal ascendancy and 'competitive cities'; Environmental distribution…”
Libro electrónico -
87
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88por Blaszczyk, Regina LeeMaterias: “…Consumers' preferences Great Britain History…”
Publicado 2019
Libro electrónico -
89por Buchan, JennyTabla de Contenidos: “…Franchisees as Consumers; Acknowledgments; Contents; Chapter 1: Introduction; The Importance of Business Format Franchising; De fi nitions; Conclusion; Chapter 2: The Franchisor; Franchisor as Supplier; Franchisor's Approaches to Managing Risk; Chapter 3: The Franchise Network: Legal Fabric of a Global Player; The Franchisor's Identity Within a Network; Franchisor's Trademarks; Franchisor's and the Owners of Franchisees' Premises; Conclusion; Chapter 4: The Franchisee; A Contracting Party; A Consumer in a Competitive Market; Categorisation of Work Arrangements…”
Publicado 2013
Libro electrónico -
90
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91Publicado 2019Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- PART I Consumers, Marketers, and Technology -- 1 Consumer Behavior and Technology -- The Marketing Concept -- Market Segmentation, Targeting, and Positioning -- Technology Benefits Consumers and Marketers -- The Value Exchange -- Lower Prices, More Information, and Customized Products -- More Precise Targeting -- Interactive Communications -- Customer Value, Satisfaction, and Retention -- Technology and Customer Relationships -- Emotional Bonds versus Transaction‐Based Relationships -- Satisfaction and Customer Loyalty -- Customer Loyalty and Profitability -- Measures of Customer Retention -- Social Responsibility and Ethics -- Consumer Decision‐Making -- This Book -- Employability -- Brand Management -- Advertising -- Consumer Research -- Summary -- Review and Discussion Questions -- Hands‐on Assignments -- Key Terms -- 2 Market Segmentation and Real‐Time Bidding -- Market Segmentation -- Demographics -- Age -- Gender -- Households -- Social Standing -- Ethnicity -- Lifestyles -- Demographics and Geography -- Product Benefits -- Media Exposure -- Product Usage -- Selecting Target Markets -- The Targeted Segment Must Be Identifiable -- The Targeted Segment Must Be Profitable -- The Targeted Segment Must Be Reachable -- Mobile Targeting -- Real‐Time Bidding -- Profiling Impressions -- The Real‐Time Bidding Operation -- Data Brokers -- Advantages of Real‐Time Bidding -- Summary -- Review and Discussion Questions -- Hands‐on Assignments -- Key Terms -- PART II The Consumer as an Individual -- 3 Consumer Motivation and Personality -- The Dynamics of Motivation -- Needs -- Need Arousal -- Goals -- Needs and Goals are Interdependent -- Frustration and Defense Mechanisms -- Systems of Needs -- Murray's Psychogenic Needs -- Maslow's Hierarchy of Needs…”
Libro electrónico -
92Publicado 2020Materias: “…Consumer behavior…”
Libro electrónico -
93
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94Publicado 2024Tabla de Contenidos: “…Cover -- Title Page -- Copyright -- Dedication -- Pearson's Commitment to Diversity, Equity, and Inclusion -- Brief Contents -- Contents -- Preface -- About the Authors -- Section 1: Foundations of Consumer Behavior -- Chapter 1. Buying, Having, and Being: An Introduction to Consumer Behavior -- Consumer Behavior: People in the Marketplace -- What Is Consumer Behavior? …”
Libro electrónico -
95
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96Publicado 2017Tabla de Contenidos: “…Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? …”
Libro electrónico -
97Publicado 2000Tabla de Contenidos: “…1. Cities as Consumers of the World's Environment Brendan Gleeson and Nicholas Low; -- 2. …”
Libro electrónico -
98
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99por Bali, S. P.Tabla de Contenidos: “…The Receiver (Loudspeaker) -- Batteries -- User Operated Controls -- Dispenser Operated Controls -- Filters -- Output Controls and AGC -- Other Types of AGC -- Descriptive Questions -- Multiple Choice Questions -- Fill in the Blanks -- Chapter 4: Loudspeakers -- Ideal Loudspeaker -- Basic Loudspeaker -- Crystal Loudspeakers -- Electrostatic (Condenser/Capacitor) Loudspeakers -- Dynamic Loudspeakers -- Permanent Magnet Loudspeakers -- Loudspeaker Construction -- Permanent Magnet -- Voice Coil -- Loudspeaker Impedance -- Acoustic Impedance and Resonance -- Woofers -- Mid-range and Extended-range Speakers -- High Frequency Loudspeakers -- Cone Type Tweeters -- Dome Type Tweeters -- Horn Type Tweeters -- High Fidelity -- Multispeaker Systems -- Crossover Networks -- Impedance Matching -- Descriptive Questions -- Multiple Choice Questions -- Fill in the Blanks -- Chapter 5: Speaker Baffles and Enclosures -- Acoustic doublets -- Baffles -- Infinite Baffle Systems -- Bass-reflex systems -- Acoustic Labyrinth Systems -- Folded-horn Systems -- Corner Folded Horn Systems -- Descriptive Questions -- Multiple Choice Questions -- Fill in the Blanks -- Chapter 6: Acoustics -- Reflection of Sound -- Reverberation -- Absorption of Sound -- Sabin's Equation -- Listening Room Characteristics -- Live Rooms -- Dead Rooms -- Absorbent Materials -- Acoustic Design of Auditoriums -- Acoustics of Studios -- Sound Insulation -- Noise -- Descriptive Questions -- Multiple Choice Questions -- Fill in the Blanks -- Chapter 7: Loudspeaker Systems -- Horns -- Indoor Acoustics -- Stereo Systems -- Cost and Efficiency -- Multiway Systems -- Descriptive Questions -- Fill in the Blanks -- Chapter 8: Disc Recording and Reproduction -- Making the Tape -- Making the Record -- Professional Record Manufacture (FIG. 8.3) -- Stereo Pickup Techniques -- Stereo Recording Systems…”
Publicado 2007
Libro electrónico -
100Consumer gadgets 50 ways to have fun and simplify your life with today's technology...and tomorrow'spor Evans, Nicholas D.“…Consumer Gadgets is the easy "how-to" guide to 50 of today's most amazing high-tech innovations -- and tomorrow's. …”
Publicado 2003
Libro electrónico