Materias:

“…Journal of retailing and consumer services (Online)…”

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Materias: “…U.S. Consumer Product Safety Commission Periodicals…”

Materias: “…Consumer protection Law and legislation United States Periodicals…”

“…ICFAI Journal of Consumer Behavior…”

Materias:

Tabla de Contenidos: “….- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the transnationals -- Targeting and reaching transnationals and transnational mobiles -- Conclusions -- References. …”

Tabla de Contenidos: “…The rich canvas of EU consumer law : an introduction -- Regulation of unfair commercial practices -- Pre-contractual information duties and the right of withdrawal -- Unfair contract terms -- Consumer sales -- Consumer and mortgage credit -- Product liability and safety -- EU consumer access to justice and enforcement -- To boldly go where EU consumer law has not gone before : conclusions…”

Materias: “…Consumer education Periodicals…”

Materias: “…Consumers Research…”

Materias:

“…JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. …”

Tabla de Contenidos: “…Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Scope of the Book -- Objectives -- The Target Audience -- Features of the Book -- Summary of Key Ideas -- Style of Writing -- Illustrations, Diagrams, and Case Studies -- Discussion Questions -- Support Material -- Reference -- Acknowledgements -- About the Author -- List of Figures -- List of Tables -- Part 1 Technology and The Contemporary Consumer Behaviour: An Introduction -- Chapter 1 Consumer Behaviour: Discussing the Boundaries and Introducing the Digital Consumer -- Learning Objectives -- Introduction -- Consumer Behaviour: Examining the Concepts and Defining the Boundaries -- Justifications for the Study of Consumer Behaviour -- Marketers -- The Consumer -- Government -- Other Stakeholders -- Organisational Vs Consumer Transactions -- The Mediating Role of Technology in the Interdisciplinary Influences On Consumer Behaviour -- Economics -- Anthropology -- Sociology -- Psychology -- Neuroscience -- History -- Geography -- The Emergence of the Digital Consumer -- Summary -- End of Chapter Discussion Questions -- Case Study Questions -- References -- Chapter 2 Ethics and Contemporary Issues in Consumer Behaviour -- Learning Objectives -- Introduction -- Marketing Ethics and Consumer Behaviour -- Unethical Pricing -- High-pressure Selling -- Unethical Marketing Communications -- Marketing Research -- International Marketing -- Exploiting Disadvantaged Consumers -- Green Marketing and Sustainable Consumption -- Greenwashing and Sustainable Consumption -- Brand Ambassadors -- Hero-villain and Consumer Behaviour -- Consumer Misbehaviour -- Counterfeiting -- Consumer Misbehaviour in a Digital Age -- Cyberbullying -- Digital Protection and Security -- Environmentalism -- Consumerism and Protest Communities…”

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