“…EU consumer law is the core of European private law. In recent years it has been subject to spectacular decisions by the European Court of Justice, with important consequences for the private law of Member States. …”

Materias:

“…Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. …”

“…After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" …”