“…Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. …”

Materias:

Materias: “…Consumer behavior…”

Tabla de Contenidos: “…Methodological Framework -- 1. Consuming Nostalgia on Facebook -- 2. YouTube and the Radicalisation (?) …”

“…Journal of consumer marketing (Online)…”

Materias:

Tabla de Contenidos: “…Machine generated contents note: Introduction James Devenney and Mel Kenny; Part I. Consumer Protection Strategies and Mechanisms in the EU: 1. …”