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184Publicado 2008“…Consum-authors : the generations as creative enterprises…”
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192por Engel, James F.
Publicado 1968Biblioteca de la Universidad de Navarra (Otras Fuentes: Biblioteca Universidad de Deusto)Libro -
193por Hall, Robert Ernest
Publicado 1990Biblioteca de la Universidad de Navarra (Otras Fuentes: Universidad Loyola - Universidad Loyola Granada)Libro -
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196Publicado 2016“…Presentación del editor: "Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. …”
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198por Mullan, Bob
Publicado 1997Biblioteca de la Universidad Pontificia de Salamanca (Otras Fuentes: Biblioteca de la Universidad de Navarra)Libro -
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