“…In How You Play the Game, Jerry Colangelo, in his own words, tells how he emerged from the tough streets of Chicago Heights as a high school and college sports star...how he helped create and build the Chicago Bulls—at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City...how he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports...and how he then began baseball’s newest team, the Arizona Diamondbacks. …”