“…"Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not"-- "Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. …”

“…Suddenly, you can frame generational issues more sensibly–and find simple solutions to problems that once seemed intractable. Us vs. Them addresses the root psychological causes of generational tension at work: causes based in the hardwired human tendency to see others as “one of us” or as “one of them.” …”

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“…Creativity is getting new attention in today's America--along the way revealing fault lines in U.S. culture. Surveys show people overwhelmingly seeing creativity as both a desirable trait and a work enhancement, yet most say they just aren't creative. …”

Tabla de Contenidos: “…Margolis -- Why are we here? : stories that define us / Evelyn Clark -- I can see clearly now : bringing strategy alive through stories / Madelyn Blair -- The fog is lifting : seeing connections to marketing and marketing research through stories / Steven N. …”
Sumario

“…Determining this is half the battle. See the Future Now— Clarify your big idea in terms of real objectives, plans, and intended results. …”

Tabla de Contenidos: “…16 Why Advertising Doesn't Work for Us: Leveraging Your Firm's Brand Reputation and What to Do When You Don't Have One -- Skill 4: Develop Trust-Based Relationships -- 17 What Is Trust and Where Does It Come From?…”

Tabla de Contenidos: “…-- Confirming your credentials -- Client challenge : "When will I start to see a difference?" -- The basics of good communication -- Client challenge : "I don't understand what you're saying" -- Styles of communicating -- Client challenge : "We're talking past each other" -- The importance of good listening -- Client challenge : "Do you understand what I need?" …”

“…Join us for this Case Study with DataKind's Afua Bruce and Rachel Wells to hear what happened when their team faced an ethical challenge during a project that used social media data. …”

“…Analyzing newspaper and television reporting of U.S. intervention in Grenada and Panama, the bombing of Libya, the Gulf War, and U.S. actions in Somalia and Haiti, he shows that if there is no debate over U.S. policy in Washington, there is no debate in the news. …”

“…One of the defining features of the U.S. economy is a high level of entrepreneurial activity. …”

“…We ignore our many blessings, preferring to heed--and vote for--the voices telling us the world is going to hell. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it's harmful and employ that power when it's beneficial. …”