Tabla de Contenidos: “…-- National Cinema: Re-Definitions and New Directions -- European Culture, National Cinema, the Auteur and Hollywood -- ImpersoNations: National Cinema, Historical Imaginaries -- Film Festival Networks: The New Topographies of Cinema in Europe -- Double Occupancy and Small Adjustments: Space, Place and Policy in the New European Cinema since the 1990's -- Auteurs and Art Cinemas: Modernism and Self-Reference, Installation Art and Autobiography -- Ingmar Bergman - Person and Persona: The Mountain of Modern Cinema on the Road to Morocco -- Late Losey: Time Lost and Time Found -- Around Painting and the "End of Cinema": A Propos Jacques Rivette's La Belle Noiseuse -- Spellbound by Peter Greenaway: In the Dark ... and Into the Light -- The Body as Perceptual Surface: The Films of Johan van der Keuken -- Television and the Author's Cinema: ZDF's Das Kleine Fernsehspiel -- Touching Base: Some German Women Directors in the 1980's -- Europe-Hollywood-Europe -- Two Decades in Another Country: Hollywood and the Cinephiles -- Raoul Ruiz's L'Hypothèse du Tableau Volé -- Images for Sale: The "New" British Cinema -- "If You Want a Life": The Marathon Man -- British Television in the 1980's Through The Looking Glass -- German Cinema Face to Face with Hollywood: Looking into a Two-Way Mirror -- Central Europe Looking West -- Of Rats and Revolution: Dusan Makavejev's The Switchboard Operator -- Defining DEFA's Historical Imaginary: The Films of Konrad Wolf / Under Western Eyes: What Does Žižek Want? …”

Tabla de Contenidos: “…Intro -- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads -- Copyright -- Contents -- Foreword -- Preface -- Chapter 1: Salesmen Don't Have to Wear Plaid: Selling without selling out -- The 1950s: When Even X-Acto Blades Were Dull -- What?! We Don't Have to Suck?! -- The Empire Strikes Back -- Portrait of the Artist as a Young Hack -- Chapter 2: A Sharp Pencil Works Best: Some thoughts on getting started -- Why Nobody Ever Chooses Brand X -- Staring at Your Partner's Shoes -- Why the Creative Process is Exactly like washing a Pig -- The Sudden Cessation of Stupidity -- It's all about the Benjamins -- Brand = Adjective -- Simple = Good -- Before you Put Pen to Paper -- Start by examining the current positioning of your product -- Get to know your client's business as well as you can -- On the other hand, there's value in staying stupid -- Get to know the client's customers as well as you can -- Ask to see the entire file of the client's previous work -- Make sure what you have to say matters -- Insist on a tight strategy -- The final strategy should be simple -- Question the brief -- Testing strategy is better than testing executions -- Listen to customers talk -- Scan the places where your work will appear -- Read the awards books -- study the sites -- Look at the competitors' advertising -- Chapter 3: A Clean Sheet of Paper: Coming up with an idea-the broad strokes -- Saying the Right thing the Right Way -- Remember, you have two problems to solve: the client's and yours -- Find the central human truth about your product -- Tell the truth and run. -- Identify and leverage the central conflicts within your client's company or category -- A Few Words on Authenticity -- Try the competitor's product -- Pose the problem as a question -- Don't be afraid to ask dumb questions…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Demystifying DevOps -- Chapter 1 Introducing DevOps -- What Is DevOps? …”

Tabla de Contenidos: “…Achievement and Age -- Achievement in Life -- Actor-Network-Theory and Creativity Research -- Synonyms -- Introduction -- Actor-Network Theory -- The Hybrid Character of Action -- Building a Society by Moving Action Through Time and Space -- Implications for Creativity -- Conclusion and Future Research -- Cross-References -- References -- Actors Management -- Adaptation -- Adaptive Creativity and Innovative Creativity -- Relationships with Convergent and Divergent Thinking -- Invention/Innovation and Adaptive and Innovative Creativity -- Conclusion and Future Directions -- Cross-References -- References -- ADD -- Addition -- Adverse Selection -- Aesthetic Innovation -- Aesthetic Research -- Affect -- Age and Creative Productivity -- Synonyms -- Introduction -- Empirical Findings -- Theoretical Interpretations -- Conclusion and Future Directions -- Cross-References -- References -- Age Zero Firm -- Agency Dilemma -- Agglomeration Effect -- Agricultural Entrepreneurship -- Synonyms -- Key Concepts: Defining Agricultural Entrepreneurship -- Why Agricultural Entrepreneurship? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Unit 1 Getting Started with Statistics -- Chapter 1 The Statistics of Everyday Life -- Statistics and the Media: More Questions than Answers? …”