Tabla de Contenidos: “…Wants a Higher Yen; Japan Bought High and Will Sell Low…”

Tabla de Contenidos: “…-- Buyer Personas and Your Organization -- The Buyer Persona Profile -- How Beko Develops Products Global Consumers Are Eager to Buy -- Reaching Senior Executives -- The Importance of Buyer Personas in Web Marketing -- In Your Buyers' Own Words -- What Do You Want Your Buyers to Believe? -- Developing Content to Reach Buyers -- Marketing Strategy Planning Template -- The New Rules of Measurement -- Asking Your Buyer for a Date -- Measuring the Power of Free -- What You Should Measure -- Stop Thinking of Content Creation as a Marketing Expense -- In 2016 the Best Marketer Was Elected President -- Stick to Your Plan -- 11: Growing Your Business: How Marketing and PR Drive Sales -- It's Time for a Sales Transformation -- How Web Content Influences the Buying Process -- Tips for Creating a Buyer-Centric Website -- Develop a Site Personality -- Photos and Images Tell Your Story -- Include Interactive Content Tools -- Make Feedback Loops Available…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- The New Rules -- Life with the New Rules -- What's New -- Writing Like on a Blog, but in a Book -- Showcasing Success -- I How the Web Has Changed the Rules of Marketing and PR -- 1 The Old Rules of Marketing and PR Are Ineffective in an Online World -- Advertising: A Money Pit of Wasted Resources -- One-Way Interruption Marketing Is Yesterday's Message -- The Old Rules of Marketing -- PR Used to Be Exclusively About the Media -- PR and Third-Party Ink -- Yes, the Media Are Still Important -- Press Releases and the Journalistic Black Hole -- The Old Rules of PR -- Learn to Ignore the Old Rules -- 2 The New Rules of Marketing and PR -- The Most Important Communications Revolution in Human History -- Open for Business -- The End of Mass Marketing -- Tell Me Something I Don't Know, Please -- KOREAZ Social Media Channels Deliver Digital Public Diplomacy as Entertainment -- The End of Mass PR -- The New Rules of Marketing and PR -- The Convergence of Marketing and PR on the Web -- 3 Reaching Your Buyers Directly -- The Right Marketing in a Wired World -- Let the World Know About Your Expertise -- Develop Information Your Buyers Want to Consume -- Big Birge Plumbing Company Grows Business in a Competitive Market -- Buyer Personas: The Basics -- Think Like a Publisher -- Know the Goals and Let Content Drive Action -- Real-Time Business at American Airlines Reaches Buyers Directly -- II Web-Based Communications to Reach Buyers Directly -- 4 Social Media and Your Targeted Audience -- What Is Social Media, Anyway? …”

Tabla de Contenidos: “…IT'S LIKE BROKEN GLASS YOU GET CUT BEFORE YOU SEE IT; IF YOU LIKE TO GAMBLE; MUMBLE, MUMBLE, MUMBLE; CHAPTER 3 Just Another Day at the Office; SETUP; WELCOMING COMMITTEE; LOW-HANGING FRUIT; IN THE PALM OF MY HAND; FEELING GOOD IN THE NETWORK NEIGHBORHOOD; WHAT'S THAT SMELL?; WORKING FROM HOME; DINER; THE ONLY WAY OUT; EPILOGUE; REFERENCES; CHAPTER 4 h3X's Adventures in Networkland; HALFWAY AROUND THE GLOBE AT BSZH.EDU; EXPLORING THE PREY; D-DAY; TRAINEES FIRST; SECRET SERVICE(S); DISCOVERY; THE GIRL IS BACK IN THE HOUSE; AFTERMATH; CHAPTER 5 The Thief No One Saw; THE TIP-OFF…”

Tabla de Contenidos: “…Viewing Your Etsy Shop -- Chapter 7 Upper Management: Using Shop Manager to Run Your Etsy Store -- I Want to See the Manager: Navigating the Shop Manager -- What a Tool: Exploring Shop Manager Tools -- It's a Setup! …”

“…Through Ashley's extensive conversations with young performers and analysis of their reception by 'peer audiences', the research reveals that the common supposition that 'boys don't want to sound like girls' is far from adequate in explaining the 'missing males' syndrome that can perple…”

Tabla de Contenidos: “…-- 11.5 Women in STEM as Drivers of Innovation -- About the Author -- References -- Chapter 12: Safety Boots to Break Glass CeilingsTM -- 12.1 Passions Collide -- 12.2 The Spark -- 12.3 A Sign -- 12.4 The Groundwork -- 12.5 The Design -- 12.6 Manufacturing -- 12.7 The Launch -- 12.8 Loyalty -- 12.9 Hazard Girls -- 12.10 Holding Our Breath -- 12.11 Customer Stories -- 12.12 Gratitude -- 12.13 Conclusion -- About the Author -- Note -- Chapter 13: Intersectionality: How to Transform Headwinds to Tailwinds -- 13.1 What Is Intersectionality?…”

Tabla de Contenidos: “…Creating the Other in Online Interaction: Othering Online Discourse Theory -- Abstract -- Introduction -- A Theory of Othering -- Suomi24 Forum as an Anonymous Community of Communities -- Method -- The Ethics of Studying Hateful Online Discourse -- Definition and Key Characteristics of Othering Online Discourse -- Not a Monologue -- A Public Forum -- Arguments about Humanity -- An Intersectional Phenomenon -- It is About Groups -- Subtle and Cloaked -- A Discursive Counterbalance -- Attributes of Othering Online Discourse: Orientation and Usage -- Orientation of Othering Online Discourse -- Usage of Othering Online Discourse -- Examples of Orientation and Usage -- Conclusion -- References -- 14. …”

“…His simple approach and one-of-a-kind teaching style turn amateurs into extraordinary storytellers." -- Pat Lafferty, Chief Operating Officer, McCann Erickson Worldwide "Today, if you want to sell your house, sell your car, or get a girlfriend you need a good video. . . . …”

“…—Debra Cincioni, @MomsofAmerica on Twitter “From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. …”