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  1. 1
    World advertising trends
    Published 2002
    “…WARC…”
    Book
  2. 2
    Advertising works. 23, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2016, open to all agencies, media owners and clients worldwide
    Published 2016
    “…Warc…”
    Book
  3. 3
    Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institutte of Practitioners in Advertising, 2000
    Published 2000
    “…Warc…”
    Book
  4. 4
    Advertising works. 24, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2018
    Published 2018
    “…Warc…”
    Book
  5. 5
    Advertising works. 25, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2020
    Published 2020
    “…Warc by Ascential…”
    Book
  6. 6
    Behind the scenes in advertising : : (Mark III) : brands, business and beyond
    by Bullmore, Jeremy
    Published 2003
    “…WARC. World Advertising Research Center…”
    Book

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