Tabla de Contenidos: “….; Chapter 1: Welcome to the PM Reboot; Chapter 2: The Eight Fatal Flaws; Chapter 3: The Eight Fundamental Shifts; Chapter 4: The Three Common Goals; Part II: REDESIGN.; Chapter 5: Mobilize; Chapter 6: Sketch; Chapter 7: Configure Your Solution; Chapter 8: Making It Real; Part III: REBOOT.; Chapter 9: Build and Implement; Chapter 10: Making It Stick; Toolbox; Final Thoughts; Notes; References; Acknowledgments; Index; About the Author…”

Tabla de Contenidos: “…List of Figures xix -- List of Tables xxxv -- About the Author xli -- Preface xliii -- Acknowledgements xlv -- List of Abbreviations xlvii -- Introduction 1 -- 1 The Business Plan 5 -- 1.1 Introduction 5 -- 1.2 Market Plan 5 -- 1.3 The Engineering Plan 7 -- 1.4 The Financial Plan 8 -- 1.5 Business Case Questionnaire 11 -- 1.6 Implementing the Business Plan 12 -- 2 Data Transmission 15 -- 2.1 History of the Internet 15 -- 2.2 Network Modeling 16 -- 2.3 Internet Network Architecture 19 -- 2.4 The Physical Layer 20 -- 2.5 The Data Link Layer 22 -- 2.6 Network Layer 24 -- 2.7 Transport Protocols 28 -- 2.8 Routing Protocols 29 -- 2.9 Application Protocols 31 -- 2.10 The World Wide Web (WWW) 35 -- 3 Market Modeling 37 -- 3.1 Introduction 37 -- 3.2 Data Traffic Characterization 38 -- 3.3 Service Plan (SP) and Service Level Agreement (SLA) 41 -- 3.4 User Service Classes 43 -- 3.5 Applications 44 -- 3.6 Over-Subscription Ratio (OSR) 50 -- 3.7 Services Summary 51 -- 3.8 RF Environment 51 -- 3.9 Terminals 52 -- 3.10 Antenna Height 58 -- 3.11 Geographic User Distribution 58 -- 3.12 Network Traffic Modeling 63 -- 3.13 KPI (Key Performance Indicator) Establishment 72 -- 3.14 Wireless Infrastructure 74 -- 4 Signal Processing Fundamentals 77 -- 4.1 Digitizing Analog Signals 77 -- 4.2 Digital Data Representation in the Frequency Domain (Spectrum) 80 -- 4.3 Orthogonal Signals 84 -- 4.4 Combining Shifted Copies of a Sine Wave 86 -- 4.5 Carrier Modulation 87 -- 5 RF Channel Analysis 95 -- 5.1 The Signal 95 -- 5.2 The RF Channel 101 -- 5.3 RF Signal Propagation 102 -- 5.4 RF Channel in the Frequency Domain 107 -- 5.5 RF Channel in Time Domain 115 -- 5.6 RF Channel in the Power Domain 120 -- 5.7 Standardized Channel Models 123 -- 5.8 RF Environment 126 -- 5.9 Fading 128 -- 6 RF Channel Performance Prediction 139 -- 6.1 Advanced RF Propagation Models 139 -- 6.2 RF Measurements and Propagation Model Calibration 163 -- 6.3 RF Interference Issues 172 -- 6.4 Interference Mitigation Techniques 180.…”

“…The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience! Constantly ask the key question: “ What’s in it for you?” …”

Tabla de Contenidos: “…Design MechanicsAlign the Team; Set Objectives and Quotas; Institute the Governance Process; Operate the Program; Evaluate the Program; 5 Questions You Should Ask Your Team About Sales Strategy; CHAPTER 2 Lapdogs, Dobermans, and Retrievers: Motivating the Breed that You Need; What Breed Do You Need? Aligning Sales Roles to Revenue Flows; The Three Strategies for Revenue Growth; Sales Roles and Their Canine Counterparts; The Big Picture on Sales Roles; The Six Dimensions of Sales Roles; 5 Questions You Should Ask Your Team About Sales Roles…”

“…In these three extraordinary books, leading scientists and science journalists illuminate these discoveries, helping you understand what they may mean — and what may come next. In Brains: How They Seem to Work, Dale Purves reviews the current state of neuroscientific research, previewing a coming paradigm shift that may transform the way scientists think about brains yet again. …”

Tabla de Contenidos: “…What You Need to Know About Starting a Business; CONTENTS; INTRODUCTION; CHAPTER 1: THE IDEA; CHAPTER 2: THE BUSINESS PLAN; CHAPTER 3: LAWS AND SYSTEMS; CHAPTER 4: THE MONEY BIT; CHAPTER 5: SALES AND MARKETING; CHAPTER 6: PEOPLE; CHAPTER 7: GROWTH AND DURABILITY; CHAPTER 8: LIFESTYLE MATTERS; INDEX…”

“…Most management books are theoretical, strategic or task-focused – this is different: fundamental principles of successful management are told in a refreshingly short readable way…”

Tabla de Contenidos: “…Use your common sense: the basics of influence -- Appearance matters: how to look influential -- Decisions: how we make them and how we influence them -- Understand the psychology of influence -- The importance of what you say -- The power of how you say it -- Focus on the question: "what's in it for me?" …”

Tabla de Contenidos: “…Hi-tech/no-touch : the game changes again -- Two worlds collide : functional vs. human -- Creating readiness to buy : the state of the moment -- An era of empathy : the X-factor in sales -- A new approach to change : easier to stop than start -- The habits that can hold you back in sales -- The veteran seller : the comfort paradox -- When service turns to sales : the power of mindset -- How to choose what to stop -- The rules are different for you : successful salespeople and change -- Getting help, getting ideas, getting there -- A look to the future : be present to ask, learn, follow up, grow -- Don't give up : final thoughts on change…”

“…What Self-Made Millionaires Do that Most People Don’t will teach you: How to create a self-made millionaire mindset. …”

Tabla de Contenidos: “…-- Sponsorship - getting your name up in lights -- Designing a product into a brand star -- Direct marketing - a world of data and innovation -- Customer relations marketing - it's people who make a difference -- Marketing the noisy, sensual and surreptitious way -- Selling - turning marketing into action -- Creating an integrated marketing plan -- Part 3 How to create and execute a great marketing plan -- Achieving momentum - the art of marketing -- Key steps in creating a plan - the science of marketing -- The ten brilliant ways of managing people and your campaigns -- Part 4 The real world, strategy and creativity -- That dreaded budget cut -- The creative accelerator -- Market research in this real world -- Marketing in small businesses or doing it for yourself -- Watching people is what great marketing needs -- Small-business marketing checklist -- Part 6 A summary of the marketing rules -- The Marketing Commandments -- Index…”

“…This definitive and indispensable guide to body language will help you: Make a good impression and be instantly likeable Match what you’re saying to the signals you’re sending so you send out clear, credible messages Learn how to read other people’s faces, eyes and tone of voice effectively Decipher the language of the limbs, from folded arms to crossed legs Figure out quickly when someone is lying James Borg’s Body Language will give you the magic formula to mastering the power of body language – the ultimate way to achieve success in work and life…”

“…What is the evidence on the role of the arts in improving health and well-being?…”

“…"I love this book, especially the importance of empathy-care enough about what you are selling to personalize its value to your customer!" …”

“…offers tonnes of winning ways to make requests that get you to yes. Ruthlessly practical in style and full of immediately accessible, straightforward techniques you can try as soon as youve read about them. …”