Sumario

Tabla de Contenidos: “…Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just…”

“…Es la tarea que realizó Adrian Shubert en 1999 y que ahora recuperamos con un giro metodológico que reorientó la investigación histórica gracias a un estudio exhaustivo de archivos y documentos para establecer los inicios y evolución de uno de los primeros espectáculos populares del mundo occidental. …”