“…Noble Lies, Slant Truths, Necessary Angels…”

Tabla de Contenidos: “…Truth and fiction : notes on (exceptional) faith in art / Milcho Manchevski -- Afterword : truth approaches, reality affects / Adrian Martin…”

Materias:

“…Truth about managing people…”

“…Truthful Art…”

“…Praise for The Truth About Getting the Best from People "Finally, a no-nonsense primer for leaders on how to build...and keep...extraordinary talent. …”

“…The truth about…”

“…Truth about (FT Press)…”

“…Truth about (FT Press)…”

“…Truth about (FT Press)…”

“…Truth about (FT Press)…”

“…Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. …”

Tabla de Contenidos: “…Cover -- Contents -- Introduction -- Part I: The truth about what makes writing work -- TRUTH 1 Most people aim for the wrong target -- TRUTH 2 If you can say it, you can write it -- TRUTH 3 Forget yesterday-write for today -- TRUTH 4 Planning is the magic ingredient -- TRUTH 5 To achieve your goal, look below its surface -- TRUTH 6 Cut to the chase: Put the bottom line on top -- TRUTH 7 "Me"-focused messages fail -- TRUTH 8 People are not the same: Write for differences -- TRUTH 9 Tone makes-or breaks-your message -- TRUTH 10 Knowing your inside story is the key -- TRUTH 11 Forget outlines-organize your thinking -- TRUTH 12 How to organize is a personal choice -- TRUTH 13 Every message you send has a psychological impact -- TRUTH 14 Effective messages lead with strength -- TRUTH 15 To succeed, cover your ground and remember "the ask" -- TRUTH 16 Your goal and audience determine the best way to communicate -- Part II: The truth about self-editing -- TRUTH 17 The best writers don't write -- they rewrite -- TRUTH 18 Rhythm and transitions make writing move -- TRUTH 19 Less can be a whole lot more -- TRUTH 20 Passive thinking and jargon undermine clarity -- TRUTH 21 You don't need grammar drills to spot your writing problems -- Part III: The truth about successful e-mail -- TRUTH 22 Use e-mail to communicate in the fast lane-powerfully -- TRUTH 23 Good subject lines say, "Open sesame" -- TRUTH 24 Know your e-mail do's and don'ts -- TRUTH 25 Writing good progress reports is worth your time -- Part IV: The truth about letters -- TRUTH 26 Letters: They live! …”