“…—Mike Fauzy, CTO, FauzyLogic Today, many software projects continue to run catastrophically over schedule and budget, and still don’t deliver what customers want. Some organizations conclude that software development can’t be managed well. …”

Tabla de Contenidos: “…, Lina Eklund (Stockholm University, Sweden)Chapter 2 - Between Aliens, Hackers, and Birds: Non-Casual Mobile Games and Mobile Game Design, Brendan Keogh (RMIT University, Australia)Chapter 3 - Casual Gaming: The Changing Role of the Designer, Laureline Chiapello (University of Montréal, Canada)Chapter 4 - Discussions with Developers: Free2Play and the Changing Landscape of Games Development, Tom Phillips (CREATe/University of East Anglia, UK)Part II: Reasons to Play -- Chapter 5 - The Sociality of Asynchronicity: Social Network Games and Family Bonding, Kelly Bourdreau and Mia Consalvo (Concordia University, Canada)Chapter 6 - The Rise of Affection Games: The Private Lives of Mobile Devices, Lindsay Grace (American University, USA)Chapter 7 - Mobile Games and Ambient Play, Larissa Hjorth (RMIT University, Australia) and Ingrid Richardson (Murdoch University, Australia)Chapter 8 - Affect and Social Value in Freemium Games, Fanny Ramirez (Rutgers University, USA)Part III: Locative Play -- Chapter 9 - Riding in Cars with Strangers: A Comparative Analysis of Chinese and American Teamwork in Ingress, Stacy Blasiola, Miao Feng and Adrienne Massanari (University of Illinois at Chicago, USA)Chapter 10 - COMM [secure]: Locatedness and Pseudo-Anonymity While Playing Ingress, Erin Stark (Curtin University, Australia)Chapter 11 - Rewriting Neighbourhoods: Zombies, Run! …”

Tabla de Contenidos: “…Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Chapter 1 Introduction -- The Professional Studio Environment -- The Professional Recording Studio -- The Control Room -- The Project Studio -- Making the Project Studio Pay for Itself -- The Portable Studio -- The iRevolution -- The Retro Revolution -- The Changing Faces of the Music Studio Business -- Live/On-Location Recording: A Different Animal -- Audio for Video and Film -- Audio for Games -- The DJ -- The Times, They've Already Changed: Multimedia and the Web -- Power to the People! …”

Tabla de Contenidos: “…Act V: Reviewing and Preparing for Future Decisions -- Section 3.3 Decision Impairments: Pitfalls, Syndromes, and Plagues in Act IV -- Plague: Information and Disinformation Overload -- Pitfall: Overanalysis -- Pitfall: Oversimplifi cation -- Syndrome: Deterministic Thinking -- Syndrome: Overdependence on Industry Knowledge -- Pitfall: Tunnel Thinking -- Syndrome: Overconfi dent Fool Syndrome -- Pitfall: Unpiloted Big Bang Launches -- Notes -- 4 Analytics-Driven Culture -- Left Brain-Right Brain Cultural Clash-Enter the Scientific Method -- Denying the Serendipity of Statistics -- Denying the Source-Plagiarism -- Section 4.1 The Fertile Crescent: Striking It Rich -- Catalysts and Change -- Two-Trick Pony -- Section 4.2 The Blend: Mixing Industry Knowledge and Advanced Analytics -- Cultural Imbalance -- The Gemini Myths -- Notes -- 5 Organization: The People Side of the Equation -- Section 5.1 Analytics Resources -- Business Quants-Denizens of the Deep -- Analytics Power Users -- Business Analysts -- Knowledge Workers -- Section 5.2 Structure of Analytics Practitioners -- Integration Synergies -- Technical Connectivity -- Specialization -- Teamwork -- Technical Compatibility -- Section 5.3 Building Advanced Analytics Leadership -- Leadership and Management Skills -- Business Savvy -- Communication Skills -- Training and Experience -- On-Topic Leadership by Charlotte Sibley -- Expert Leaders (ELs)-Corporate Trump Cards -- The Blood-Brain Barrier -- Advantages of On-Topic Business Analytics Leaders -- Management Types by David Young -- Section 5.4 Location, Location, Location of Analytics Practitioners -- Outsourcing Analytics -- Dispersed or Local Groups -- Central or Enterprise-Wide Groups32 -- Hybrid: Outside + Local + Enterprise-Wide -- Notes -- 6 Developing Competitive Advantage -- Approach for Identifying Gaps in Analytics -- Strategy…”

Tabla de Contenidos: “…Reaching a Global Marketplace -- Make Your Site Mobile Friendly -- Putting It All Together with Content -- Great Websites: More Art Than Science -- 9: Marketing and PR in Real Time -- Real-Time Marketing and PR -- John Green Thumps Tom Cruise -- Develop Your Real-Time Mind-Set -- Real-Time Blog Post Drives 1 Million in New Business -- The Time Is Now -- Create Advertising Based on Real-Time Events -- Respond to Citizens Right Away -- Create a Real-Time Product -- Donate Your Product to Those in Need -- Tweet Thoughts to Your Market When They Are Watching -- Comment on Regulatory Change in Your Industry -- Use a News Release to React to Another Company's Announcement -- Snapchat for Business -- Crowdsourced Support -- III: Action Plan for Harnessing the Power of the New Rules -- 10: You Are What You Publish: Building Your Marketing and PR Plan -- What Are Your Organization's Goals? …”

Tabla de Contenidos: “…-- 10.2 Operations Systems -- 10.3 TMN Conceptual Model -- 10.4 TMN Standards -- 10.5 TMN Architecture -- 10.5.1 Functional Architecture -- 10.5.2 Physical Architecture -- 10.5.3 Information Architecture -- 10.6 TMN Management Service Architecture -- 10.7 TMN Integrated View -- 10.8 TMN Implementation -- 10.8.1 OMNI Point -- 10.8.2 eTOM -- Summary -- Exercises -- Chapter 11: Network Management Applications -- 11.1 Configuration Management -- 11.1.1 Network Provisioning -- 11.1.2 Inventory Management -- 11.1.3 Network Topology -- 11.2 Fault Management -- 11.2.1 Fault Detection -- 11.2.2 Fault Location and Isolation Techniques -- 11.3 Performance Management -- 11.3.1 Performance Metrics -- 11.3.2 Data Monitoring -- 11.3.3 Problem Isolation -- 11.3.4 Performance Statistics -- 11.4 Event Correlation Techniques -- 11.4.1 Rule-Based Reasoning -- 11.4.2 Model-Based Reasoning -- 11.4.3 Case-Based Reasoning -- 11.4.4 Codebook Correlation Model -- 11.4.5 State Transition Graph Model -- 11.4.6 Finite State Machine Model -- 11.5 Security Management -- 11.5.1 Policies and Procedures -- 11.5.2 Resources to Prevent Security Breaches -- 11.5.3 Firewalls -- 11.5.4 Cryptography -- 11.5.5 Authentication and Authorization -- 11.5.6 Client-Server Authentication Systems -- 11.5.7 Message Transfer Security -- 11.5.8 Network Protection from Virus Attacks -- 11.6 Accounting Management -- 11.7 Report Management -- 11.8 Policy-Based Management -- 11.9 Service Level Management -- Summary -- Exercises -- Part IV: Broadband Network Management -- Chapter 12: Broadband Network Management: WAN -- 12.1 Broadband Network and Services -- 12.2 ATM Technology -- 12.2.1 Virtual Path-Virtual Circuit -- 12.2.2 ATM Packet Size -- 12.2.3 Integrated Service -- 12.2.4 WAN/SONET -- 12.2.5 ATM LAN Emulation…”

“…Some of the companies you’ll learn about include: Lola, a travel industry transformer using a "making humans cool again" AI approach; Zipline, a drone transport company that carries medicines to remote Rwandan locations; Grail, a genomics-computation leader developing cancer-detecting blood tests; Gigster, an on-demand software development platform; and Bonsai, the AI platform open to anyone. …”