“…From the "godfather of content marketing"--this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. …”

Tabla de Contenidos: “…-- Chapter 4 The Business Model of Content Marketing -- Chapter 5 The Business Case for Content Marketing -- Chapter 6 Tomorrow's Media Companies -- Part II: Defining Your Content Niche and Strategy -- Chapter 7 More Right or Less Right -- Chapter 8 What Is Epic Content Marketing? -- Chapter 9 The Goal of Subscription -- Chapter 10 The Audience Persona -- Chapter 11 Defining the Engagement Cycle -- Chapter 12 Defining Your Content Niche -- Chapter 13 The Content Marketing Mission Statement -- Part III: Managing the Content Process -- Chapter 14 Building Your Editorial Calendar -- Chapter 15 Managing the Content Creation Process -- Chapter 16 Content Types -- Chapter 17 Finding Your Content Assets -- Chapter 18 Extracting Content from Employees -- Chapter 19 The Content Platform -- Chapter 20 The Content Channel Plan in Action -- Part IV: Marketing Your Stories -- Chapter 21 Social Media for Content Marketing -- Chapter 22 Alternative Content Promotion Techniques -- Chapter 23 Leveraging a Social Influencer Model for Content Marketing -- Part V: Making Content Work -- Chapter 24 Measuring the Impact of Your Content Marketing -- Chapter 25 The Evolution of Your Epic Story -- Index…”

“…In this final article in a series of four, the researchers behind the 2023 MIT Sloan Management Review-BCG Artificial Intelligence and Business Strategy Big Ideas research project explore how organizations should govern smart KPIs (KPIs augmented by or created with AI). They explain which functions should be involved and what pitfalls to watch for…”

Tabla de Contenidos: “…Introduction -- Early films and early features, 1894-1911 -- Multireel features, epics, and roadshows, 1911-1916 -- Superspecials, specials, and programs, 1916-1927 -- Color, large screen, wide screen, and sound, 1894-1931 -- Tuners, spectacles, and prestige pictures, 1929-1939 -- Fewer but bigger, 1939-1949 -- colossals and blockbusters, 1949-1959 -- Roadshows, showcases, and runaways, 1956-1970 -- Multiple jeopardy, 1965-1975 -- Super blockbusters, 1976-1985 -- Ancillary markets, globalization, and digital technology, 1986-2009 -- Conclusion…”

“…Kpịm of philosophy…”

“…Structures of epic poetry. Inglés…”