“…—Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. …”

“…Scott, Jr., United States Air Force "Having had the opportunity to play under Ted's leadership on the Denver Broncos, I came to highly respect him not only as a person but for his managerial skills that lead us to two Super Bowl championships.... …”