“…Studies in Media Management…”

“…Studies in Media Management…”

Tabla de Contenidos: “…Public Engagement with Science During and about COVID-19 via Twitter: Who, When, What, and How -- Introduction -- Related work -- Health communication on social media -- Public engagement with science via social media -- The level of engagement on social media -- Methodology -- Data collection -- Data analysis -- Findings -- RQ1: What and how are tweets posted during and about COVID-19 by scientists, pseudo-experts, and public health organizations? …”

Tabla de Contenidos: “…Intro -- Copywriting, 2nd edition -- Contents -- Preface -- Introduction -- Chapter 1: Getting to grips with copywriting -- Chapter 2: The art of writing great copy -- Chapter 3: Writing for brand and marketing -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case Study: Serious Waste Management -- Case Study: Olive Media Products -- Chapter 4: Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case Study: Amnesty International -- Case Study: MemoMind Pharma -- Chapter 5: Writing for retailing and products -- Interview: Meredith Matthews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case Study: Method Home Products -- Case Study: Pret A Manger -- Chapter 6: Writing for company magazines, newsletters, and internal communications -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case Study: Land Rover Onelife -- Case Study: Kodak One Magazine -- Chapter 7: Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case Study: Broad Stripe Butchers -- Case Study: Daily Candy -- Case Study: Creative Review Blog -- Glossary -- Further reading -- Index -- Picture credits -- Acknowledgments -- Cover…”

Tabla de Contenidos: “…Troubleshooting common GenAI interaction issues -- Ensuring smooth operation and response from AI -- Addressing GenAI's Lying, Misleading, or Hallucinating Tendencies -- Techniques aimed at improving AI honesty and accuracy -- Preventing AI from generating false information -- Repurposing Content with GenAI -- Chapter 7 Producing Long-Form Content -- Writing Academic Papers with GenAI Assistance -- Using GenAI for research and academic writing -- Examining GenAI tool options for research and academic writing -- Refining GenAI research outputs -- Finding hidden pitfalls or AI limitations -- Supporting the academic publication process -- Developing White Papers and Reports Using Generative AI -- Crafting professional documents with AI support -- Enhancing business communication with AI -- Crafting Research Designs and Outlines with GenAI -- Structuring research projects with AI -- From concept to outline: GenAI as a planning tool -- Integrating Citations and References -- GenAI-assisted reference management -- Ensuring academic integrity with GenAI -- Producing Long-Form Articles with GenAI -- Techniques for GenAI-enhanced feature writing -- Maintaining depth and quality in GenAI-assisted articles -- Writing Books with GenAI -- Chapter 8 Customizing Content for Niche Topics -- Tailoring GenAI to Produce Content for Specialized Fields -- Options in GenAI models aimed at specialized writing -- Small Language Models (SLMs) -- Mini GPTs -- Specialized GenAI models -- Where to find small and specialized GenAI models -- Case studies: GenAI use in high-stakes domains -- Balancing Expertise and Creativity in GenAI-Based Writing -- Merging subject matter expertise with AI for niche content -- Crafting expert content with a creative edge -- Warnings: Hazards Ahead -- Anticipating challenges in niche content generation…”

“…This open access book features contributions from a multidisciplinary team of leading and emerging scholars focused on democratization of risk assessment, management, and communication. …”