“…Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes , Cosmopolitan , and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others…”

“…His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. …”

“…He’s been featured in numerous publications, including MSDN Magazine and PC Magazine. …”

“…What You Will Learn Understand what project finance is Learn to build the input assumptions sheet Understand the mechanism behind timing flags Understand debt sizing and circularity breakdown Learn the three key financial statements Learn to build the amortization table Audience This course caters to a diverse audience, including students and recent graduates who are curious about infrastructure project finance and Public-Private Partnerships (PPP). Experienced professionals who are interested in exploring new career opportunities in the field of infrastructure project finance and entrepreneurs who have an interest in understanding the intricacies of infrastructure project finance to support their business ventures will benefit from this course. …”