Tabla de Contenidos: “…Modifying the default form Adding your form to a page, post, or widget; Advanced CForms customizations; File upload settings; Messages, text, and button label; Core Form Admin / e-mail options; Admin e-mail message options; Auto confirmation; Multi-part / multi-page forms; Tell-A-Friend form support; WP comment feature; Third-party read-notification support; Map Press-Google maps; Adding a map to a post or page; WP-O-Matic; Creating your first campaign; Adding feeds; Categories; Understanding WP-O-Matic's options; Search unleashed; Setting up your search index; Creating your first index…”

Tabla de Contenidos: “…Frontmatter 1 Inhalt 4 Vorwort 6 1.1 Spenderpyramide und Loyalitätszyklus 8 1.2 Der Spendenmarkt in Deutschland 13 1.3 Formen des Online-Fundraisings 20 1.5 Interview mit Maik Meid Mobilfähigkeit sollte höchste Priorität genießen. 30 1.6 Eine richtig gute Website 34 1.7 Search Engine Marketing: SEO und SEA 39 2.1 Warum Geschichten wichtig sind und wie sie gelingen 50 2.2 Fotos sind wichtig! …”

Tabla de Contenidos: “…Generating Traffic and Capturing an Audience -- Search engine optimization -- Link benefits -- Organic growth -- Establishing Yourself as an Expert -- Gaining Online Exposure -- Networking with Other People in Your Niche -- Branching Out Beyond Your Blog -- Chapter 3 Choosing Your Niche -- Determining Your Niche Blogging Goals -- Building your expertise -- Sharing your passion -- Offering your opinion and sharing your knowledge -- Networking and building relationships -- Making money -- Identifying Niches That Might Work for You -- Determining the Audience Potential for a Niche Blog -- Researching existing niche blogs -- Google Alerts -- Social media searches -- Performing keyword searches -- Google search -- Google Trends -- Chapter 4 Writing for Your Niche -- Creating Content -- Writing different types of posts -- Choosing your voice and style -- Linking -- Finding inspiration for new content -- Branding Your Blog -- Networking and Commenting -- Creating Off-Blog Content for Your Niche Blog -- Email campaigns -- Newsletter subscriptions -- E-books and printables -- Social networking and content sharing -- YouTube videos -- Facebook and LinkedIn groups and pages -- SlideShare presentations -- Flickr -- Self-published books -- Book 3 Corporate and Non-Profit Blogging -- Chapter 1 Starting a Business Blog -- Revealing Why Organizations Blog -- Finding Companies That Do It Right -- Southwest Airlines -- Dell -- John Deere -- Disney Parks -- Compassion International -- Benefiting from a Corporate or Non-Profit Organization Blog -- Building an online presence -- Marketing and publicity -- Brand building -- Customer relations versus customer service -- Employee retention -- Employee referrals and new hiring -- Knowledge, experience, and expertise -- Search engine optimization -- Chapter 2 Developing a Blog Plan -- Researching the Competition…”

“…Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide ; B2B Digital Marketing; Using Google® AdWords and AdSense ; Using Google® Search ; The Complete Idiot’s Guide to Search Engine Optimization ; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups . …”

Tabla de Contenidos: “…; Understanding web applications; Creating the code structure; Adding the navigation; Adding the search input; Time for the menu options!; The option at the thumbnail; Adding the Tweet button; Customizing the navigation bar; Setting up the custom theme; Fixing the list navigation bar pseudo-classes; You deserve a badge!…”

Tabla de Contenidos: “…Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters…”

Tabla de Contenidos: “…Understanding Contenders for Your Target MarketChapter 7: Crafting Your Personal Brand Profile; Compiling Your Personal Brand Profile; Developing Your Unique Promise of Value and Personal Brand Statement; Gearing Up for Your Personal Brand Strategy; Chapter 8: Writing Your Story; Why People Like Stories; Using Storytelling to Illustrate Your Life; Crafting Your Personal Commercial; Practicing Your Pitch; Part III: Communicating Your Brand with the World; Chapter 9: Branding Your Traditional Communication Tools; Setting Yourself Up for Success: Branded Job Search Documents…”

Tabla de Contenidos: “…Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media…”

Tabla de Contenidos: “…Version Control and Branch Management -- 17. Code Search -- 18. Build Systems and Build Philosophy -- 19. …”

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“…You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. …”

Tabla de Contenidos: “…Adding a domain to Office 365 -- Configuring application settings -- Adding users to Office 365 -- Cloud only -- Using the portal to create a user -- Using CSV import -- Using PowerShell -- Directory synchronization -- Federated identity -- Summary -- Chapter 6: Managing Office 365 -- Office 365 Admin center -- Home -- Searching for users, groups settings, or tasks on the search pane -- Directory synchronization status -- Going directly to the users section to create, delete, edit, or reset a password of a user -- Going to the Billing section -- Going to Office software section -- Managing domains -- Managing support -- Train yourself -- Train your people -- Advanced admin training on LinkedIn learning -- Message center -- Service health -- Suggested features -- Help users get started -- Setup guides -- Creating content -- Small business quick start -- Saving, sharing, and coauthoring -- Mail and calendars -- Chat, online meetings, and voice -- Security and identity -- Videos for IT pros -- Active users -- Office 365 Adoption preview -- What is in the Office 365 Adoption content pack? …”

Tabla de Contenidos: “…-- Part 1 Sales Meetings and Sales Proposals -- Chapter 1: What to Say in Sales Meetings -- Preparing for Sales Meetings -- The Structure of a Typical Sales Meeting -- Dealing With Objections -- Closing -- Chapter 2: How to Assess the Character of Your Prospect Quickly and Accurately -- How to Make These Judgements -- The Most Common Reasons Why People Misjudge the Characters of Others -- Chapter 3: Using Emotion in Selling -- Honestly -- Charm -- Using Emotion Correctly -- The Emotions Behind Buying Decisions -- Chapter 4: Body Language in Sales Meetings -- The Importance of Body Language in Selling -- Persuasive and Non-Persuasive Body Language -- What to Look for in Others -- Chapter 5: How to Write Proposals -- The Best Way to Write a Proposal -- Management Summary -- Introduction -- Your Understanding of Their Requirements -- Your company's Suitability for the Work -- The Proposed Way Forward -- Costs -- Possible Next Steps -- Chapter 6: Writing Words That Sell -- The Rules for Writing Good English -- How to Write Case Studies -- How to Write One-Page Summaries -- Part 2 How to Find New Business -- Choosing Your Targets -- The Theory Behind Finding New Business -- Maximising the Efficiency of Your Lead-Searching -- The Four Main Ways to Find New Business -- Chapter 7: Finding New Business Through Mailshots -- How to Get Good Lists -- The Message in Your Mailshot -- Knowing How Many to Send -- E-Mailshots -- Measuring the Success of Mailshots -- The Mailshot Idea That Usually Fails -- Running Newsletters -- Chapter 8: Finding New Business Through Seminars -- Attending Other people's Seminars -- Speed-Networking Events -- Running Your Own Seminars -- Alternatives to Full-Blown Seminars…”

“…Make the most of Drupal, whether you’re building business, non-profit, or personal sites Download, install, and configure open source Drupal 6 and 7, and make sure it’s working properly Plan and organize your sites so they are easy to manage–and friendly to both users and search engines Customize sites with Drupal’s extensive library of optional open source modules Create barebone sites and home pages automatically Add text, images, links, and other essential site features Master Drupal’s powerful Content Construction Kit (CCK) Incorporate new types of content, ranging from articles to e-commerce products Secure Drupal sites by managing users, permissions, roles, and user profiles Categorize and tag content, and implement full-text search Promote user involvement with polls, comments, forums, RSS feed aggregation, blogs, and newsletters Automate and simplify site management with Triggers, Actions, and Rules…”

Tabla de Contenidos: “…A scroll new world: Navigating by using the mouse or trackpad -- Navigating by using keyboard navigation -- Chapter 5 Creating Documents -- Adding Text and Graphics to Your Document -- Entering text in your document -- Inserting an image in your document -- Selecting Text for Editing and Formatting -- Formatting Text, Paragraphs, and Images -- Changing the look of the font -- Changing the look of paragraphs -- Changing the look of images -- Copying Words and Images from Other Sources -- Dragging and dropping -- Copying and pasting -- Working with Other Document Elements -- Adding elements by using the ribbon -- Modifying elements by using the ribbon -- Removing elements -- Chapter 6 Refining and Editing Documents with Word -- Moving Text and Images in Your Documents -- Moving items easily within a document -- Using special Word features that make moving stuff easier -- Check It Out: Checking Your Spelling, Grammar, and Hyphenation -- Double-checking your spelling and grammar -- Utilizing Word's built-in editor -- Correcting your errors automatically with AutoCorrect -- Hypnotic hyphenation -- Discovering the Reference Tools -- The thoroughly terrific thesaurus -- The online reference tools -- Saving Time with the Find and Replace Feature -- Finding and replacing text -- Using Find and Replace to make formatting changes -- Using advanced search options to do more -- Chapter 7 Using Templates and Other Design Elements -- Canned Design: Working with Word Templates -- Getting started with the Document Gallery -- Sample project: Starting a custom newsletter from a template -- Creating a customized version of a Word template -- Saving your customized template -- Adding Basic Design Elements to Your Document -- Imagine that: Adding and resizing an image -- Moving images around documents -- Creating headers and footers…”

Tabla de Contenidos: “…-- Useful industry knowledge -- Storytelling -- Product tips, hacks, secret features -- Current news story or pop-culture event -- Stage 2: Warming up the audience in the MOFU -- Chapter 13 MOFU strategy #1: Meta ads -- Meta ads MOFU strategy -- Chapter 14 MOFU strategy #2: Email marketing -- 'But I don't want them to unsubscribe' -- Email strategy part 1: How to get subscribers -- The dreaded popup -- Instagram story promotions -- Run a giveaway -- Brand collaboration -- Use a lead magnet -- Email strategy part 2: Email flows and email campaigns -- Email flows -- Create an email newsletter -- Chapter 15 MOFU strategy #3: Google Ads -- Types of Google Ads -- Branded search ads -- Keyword-focused search ads -- Performance max (PMAX) ads -- Chapter 16 MOFU strategy #4: SEO -- But, how does SEO actually work? …”