“…According to Gates, "to prevent the worst effects of climate change, we have to get to net-zero emissions of greenhouse gases. This problem is urgent, and the debate is complex, but I believe we can come together to invent new carbon-zero technologies, deploy the ones we have, and ultimately avoid a climate catastrophe""-- After more than a decade of studying climate change and investing in innovations to address the problems, Gates sets out a vision for how the world can build the tools it needs to get to zero greenhouse gas emissions. …”

Tabla de Contenidos: “…; The goal (the destination); The plan (the map); Chapter 7: Don't Feel Guilty; Guilt and how to avoid it; Approval-seeking and how to avoid it; Zero tolerance; Role models; So finally; Chapter 8: It's About Good Habits…”

Tabla de Contenidos: “…Chapter 3 Ready Fire! Aim: Or, What to say comes before how to say. Chapter 4 The Sudden Cessation of Stupidity.: How to get ideas - the broad strokes Chapter 5 Write When You Get Work: Completing an idea--some finer touches Chapter 6 The Virtues of Simplicity: Or, Why it's hard to pound in a nail sideways. …”

Tabla de Contenidos: “…From Decision Points to Moments of Truth; Model 3. Zero Moment of Truth; The New Model: Customer Purchase Journey; The Advocate and Influencer Loop…”

Tabla de Contenidos: “…Assess your e-mail savvy -- Be concise and to the point -- Prioritize your paragraphs -- Discover the secret of sensory language -- Mirror key words -- Be formal with neutral language -- Make your emails action packed -- Make effective requests -- Use the e.m.a.i.l. acronym -- Say no with style -- Engage the expressive style -- Step into the straight shooter style -- Ease into the nice and easy style -- Be part of the problem solving style -- Start with a salutation -- Craft a compelling subject line -- Sign off with substance -- Go easy on the cc -- Bcc with caution -- Consider attachment options -- Open attachments with care -- Shorten your sentences -- Vary your sentence length -- Choose your sentence style with care -- Put the apostrophe in its place -- Consider the common commac -- Save time with contractions -- Capitalize on cue -- Use the trusty transition -- Master the most misspelled words -- Sharpen your spelling -- Don't get hung up on homophones -- Avoid the ten top email mistakes -- Get a grip on the jargon -- Don't fan the flames -- Nix the negative filters -- Beware obscure emoticons -- Sort through spam -- Avoid phishing like the plague -- Beef up your email security -- Set up a responsible rant -- Keep cultural differences in mind -- Create an email policy -- Write an email policy -- Brainstorm possible problem causes -- Evaluate possible problem causes -- Brainstorm possible problem solutions -- Evaluate and agree on the problem solution -- Find an email marketing service -- Plan an email marketing newsletter -- Send out an email marketing newsletter -- Get good at instant messaging -- Study your im shorthand -- Email on a pda -- Use pop and imap -- Know when to stop -- Don't use email -- Manage your files -- Set up your filing system. -- Zero out your in box…”

Tabla de Contenidos: “…Deciding to buy (or not to buy) Zero moment of truth The most significant shift Re-thinking your strategy The Hard Work Of Making It Simple Get your thinking clean enough The 3 Things You Want Them To Say "You should try this website designer, doctor, book, accountant, and computer." …”

Tabla de Contenidos: “…; 2 The Hollywood Zoo; The animals in the film industry zoo; Bullies; Screamers and shouters; Snakes; Crouching tigers; Casting couch lotharios; Sharks; Ruthless climbers; Star chasers; The nice people; Saying thank you; The greeting card; The gift; The postcard theory; Developing a personal image…”

Tabla de Contenidos: “…Converting to a number by subtracting zero…”

Tabla de Contenidos: “…What Is Bullying? -- Enact a Zero-Tolerance Policy -- Dismantle Your Performance Review Process -- Address Conflicts of Interest -- Reimagine Your Investigation Process -- Treat Your Exit Interviews Like Customer Reviews -- When You See Something, Say Something -- Intervene in the Moment -- Intervene after the Incident Occurs -- Check-in with Your Colleague -- Support Your Colleague in Reporting the Incident -- Watch out for Retaliation -- Continue to Check-in on Your Colleague -- Myth 6 Why Are You Asking for a Raise? …”

Tabla de Contenidos: “…Main Arguments -- Identify the Call to Action and Work Backward -- Weed Out Vocalized Thinking -- Take Your Audience With You -- Curb People Pleasing and Puffing -- Make Not Having an Answer an Acceptable Answer -- Develop Strong and Succinct Presentation Skills -- Tweet-Sized Takeaways -- Chapter 6: Ensure a Return on Your Expectations -- Be Transparent -- Co-Create Means for Assessment -- Find Your Employee's Motivators -- Create a Coaching Culture -- Do it Early...and Often -- Be Open to Coaching -- Make Mistakes Teachable Moments -- Uphold Consequences -- Reward Outstanding Performance -- If it's Not a Fit, Let Them Go -- Tweet-Sized Takeaways -- Chapter 7: Keep Their Focus on Their Focus -- Zero Tolerance for Triangulation -- Always Have a Filter Question -- Say Yes By Saying No -- Use the Payoff as a Carrot -- Keep an Eye on the Two Steps Ahead -- Time Leadership Trumps Time Management -- To Do or to Delegate...Know the Difference -- Get of Your Own Way By Getting Out of Your Head -- Encourage a Praxis Approach -- Assign "Vice" Work -- Tweet-Sized Takeaways -- Chapter 8: Develop Impeccable Customer Service Skills -- Frame Customer Service as a Form of Networking -- Listen for What Is Being Said -- Listen for What Is Not Being Said -- Ask Questions From a Place of Curiosity -- Mirror Back What You Observe -- Make People Feel Validated -- Let Everyone Get What They Need -- Show Them How to "Hold the Beach Ball" -- Give Authority to Make Low-Level Decisions -- Administer Trial Runs -- Tweet-Sized Takeaways…”

Tabla de Contenidos: “…; Lifetimes; The IoT in the Physical World; Inevitable and Unfortunate Decay; Zero-Days and Forever-Days; The Fix is In?; The IoT's Impact on the Physical World; Houses; Cars; Traffic; Airplanes; Infrastructure; Medicine; The Physical World's Impact on the IoT; Missing Things; Large Attack Surface; Jumping Across Boundaries; Worst-Case Scenarios: Cyber Pearl Harbor; Targeted Malicious Attacks in the IoT…”

Tabla de Contenidos: “…Branching Outside Your Comfort ZoneAdvancing from Zero to CTO; Part II What You Need to Know; Chapter 4 The Education and the Mindset; Learning Your Way to Success; The basics of schooling; Higher education: Going comp sci; AA versus BS: Fight!!…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 All about Budgeting -- Chapter 1 Beginning with Budgeting Basics -- Knowing What a Budget Is and Why You Should Use One -- Understanding Why People Think Budgets Fail -- You forget to adjust it -- You don't have an emergency fund -- Your budget exceeds your income -- Spending excesses exceed your income -- Living expenses exceed your income -- Taking Inventory of Your Finances: A Spending Analysis -- Make a list of your financial assets and liabilities -- Assets -- Liabilities -- Record-keeping systems -- Review your spending for the past three months -- Chapter 2 Breaking Down the Parts of a Budget -- Seeing Where Your Money Goes: Your Expenses -- Identifying fixed expenses -- Allowing for variable expense -- Needs and wants -- Value-based spending -- Knowing Where Your Money Comes From: Your Income -- Depending on a monthly income -- Identifying additional sources of income -- You Gotta Have Dreams: Financial Goals -- Saving for your future -- Paying down your debt -- Putting your financial goals in place -- Part 2 Finding a Budget That Works for You -- Chapter 3 Zero-Based Budgeting -- Setting Up Your Zero-Based Budget -- List all expenses and subtract them from your income -- Assign your total income to budget categories -- Having enough money to pay for your monthly expenses -- Accounting for periodic or unexpected expenses: a sinking fund -- Track your spending -- Making sure you track as you spend -- Evaluating your success at the end of the month -- Explore real-life examples -- Perusing the Pros of Using a Zero-Based Budget -- Lets you see where every single dollar goes -- Aligns your expenses with your income…”