“…Aunque algunos directivos temen el crecimiento fabuloso de esas ingentes comunidades en línea, "Wikinomics" demuestra lo infundados que están tales miedos. …”

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“…While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.Based on a 9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. …”

Tabla de Contenidos: “…Wikinomics -- The perfect storm -- The peer pioneers -- Ideagoras -- The prosumers -- The new Alexandrians -- Platforms for participation -- The global plant floor -- The Wiki workplace -- Collaborative minds -- The Wikinomics playbook…”

Tabla de Contenidos: “…Wikinomics -- The perfect storm -- The peer pioneers -- Ideagoras -- The prosumers -- The new Alexandrians -- Platforms for participation -- The global plant floor -- The Wiki workplace -- Collaborative minds -- Enterprise 2.0.…”

“…In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. …”