“…Addiction in its various forms represents an enormous challenge to society. Worldwide, it has been estimated that alcohol, tobacco and illicit drugs were responsible of more than 10 million deaths (Anderson et al, 2018), with a higher impact in developed countries where substance use disorders have been identified as responsible for life expectancy reversals (Rehm et al, 2016). …”

Tabla de Contenidos: “…Targeting -- Evaluation of Segments -- Selection of Segments -- Coverage of Segments -- Choosing a Coverage Strategy -- Positioning -- Identifying the Positioning Concept -- Selecting the Positioning Concept -- Developing the Concept -- Communicating the Concept -- Review of Objectives -- Discussion and Aplication -- Rural Marketing Case: Bru Instant Coffee Connect -- Chapter 6: Product Strategy -- The Product Concept and the Classification of Rural Products -- The Product Concept -- Rural Product Classification -- Product decisions and Strategies -- Individual Product Decisions -- Product Line and Mix Decisions -- Product Lifecycle Strategies -- Rural Marketing Snapshot: Product Acceptability -- Rural Marketing Insight: Product Designing for Rural Needs-Godrej Chotu Kool -- Product Branding in Rural Markets -- Building Brands in Rural Markets -- Brand Loyalty Versus Brand Stickiness -- Fake Brands -- Rural Marketing Insight: Dealing with Piracy -- Packaging for Rural Markets -- Packaging Material -- Pack size and Convenience -- Packaging Aesthetics -- Rural Marketing Insight: The Sachet Revolution -- Rural Marketing Insight: After-sales Service Initiatives by Companies in Rural Markets -- Product Warranty and After-sales Service -- New Product Development in Rural Markets -- Review of Objectives -- Discussion and Aplication -- Rural Marketing Case: New Product Development: Improved Biomass Stove by Shell Foundation -- Chapter 7: Pricing Strategies -- Pricing in Rural India -- How Do Companies Price? …”

“… Open Sources 2.0 is a collection of insightful and thought-provoking essays from today's technology leaders that continues painting the evolutionary picture that developed in the 1999 book Open Sources: Voices from the Revolution . These essays explore open source's impact on the software industry and reveal how open source concepts are infiltrating other areas of commerce and society. …”

Tabla de Contenidos: “…Ultra-Processed Food Environments: Aligning Policy Beliefs from the State, Market, and Civil Society -- 7.1 Introduction -- 7.2 Research Methods -- 7.3 Identification of Policy Discourse Coalitions -- 7.4 Discussion -- 7.5 Conclusion -- References -- 8. …”

Tabla de Contenidos: “…Annales en Galicia / Luis Domínguez, Xosé Ramón Santana -- Pourquoi les Annalistes n'aiment pas la révolution? / Wojeciech Wrzosek…”

Tabla de Contenidos: “…1.8.7 The Trusted Execution Environment (TEE) -- 1.8.8 Game-Based Smart Contracts (GBSC) -- 1.9 Challenges of Blockchain -- 1.9.1 Scalability -- 1.9.2 Privacy Outflow -- 1.9.3 Selfish Mining -- 1.9.4 Security -- 1.10 Conclusion -- References -- 2 Toward Smart Cities Based on the Internet of Things -- 2.1 Introduction -- 2.2 Smart City Emergence -- 2.2.1 A Term Popularized by Private Foundations -- 2.2.2 Continuation of Ancient Reflections on the City of the Future -- 2.3 Smart and Sustainable City -- 2.4 Smart City Areas (Sub-Areas) -- 2.4.1 Technology and Data -- 2.4.2 Economy -- 2.4.3 Population -- 2.5 IoT -- 2.5.1 A New Dimension for the Internet and Objects -- 2.5.2 Issues Raised by the IoT -- 2.5.2.1 IoT Scale -- 2.5.2.2 IoT Heterogeneity -- 2.5.2.3 Physical World Influence on the IoT -- 2.5.2.4 Security and Privacy -- 2.5.3 Applications of the IoT That Revolutionize Society -- 2.5.3.1 IoT in the Field of Health -- 2.5.3.2 Digital Revolution in Response to Energy Imperatives -- 2.5.3.3 Home Automation (Connected Home) -- 2.5.3.4 Connected Industry -- 2.5.3.5 IoT in Agriculture -- 2.5.3.6 Smart Retail or Trendy Supermarkets -- 2.5.3.7 Smart and Connected Cities -- 2.5.3.8 IoT at the Service of Road Safety -- 2.5.3.9 Security Systems -- 2.5.3.10 Waste Management -- 2.6 Examples of Smart Cities -- 2.6.1 Barcelona, a Model Smart City -- 2.6.2 Vienna, the Smartest City in the World -- 2.7 Smart City Benefits -- 2.7.1 Security -- 2.7.2 Optimized Management of Drinking and Wastewater -- 2.7.3 Better Visibility of Traffic/Infrastructure Issues -- 2.7.4 Transport -- 2.8 Analysis and Discussion -- 2.9 Conclusion and Perspectives -- References -- 3 Integration of Blockchain and Artificial Intelligence in Smart City Perspectives -- 3.1 Introduction -- 3.2 Concept of Smart Cities, Blockchain Technology, and Artificial Intelligence…”

“…Throughout history, engineers have been defined as those who bring technological innovation to society. However, the concept of innovation and the role of the engineer are now changing as a result of globalization, the digital revolution, growing inequalities and environmental concerns. …”

Tabla de Contenidos: “…-- A Branded World -- Understanding Consumers Is Good Business -- Consumers, Society, and Technology: A Moving Target -- Social Media: The Horizontal Revolution -- Artificial Intelligence and The Metaverse -- "Big Data" and Data Analytics -- Welcome to the Metaverse! …”

Tabla de Contenidos: “…-- how inclusive, whole-of-society digital transformations foster development -- figure 6.2. the undp inclusive digital transformation framework (beta) -- learning from what works and what doesn't in digital development -- references -- 7. determining national priorities in the 4th industrial revolution -- key messages -- the digital economy kit: an inclusivestrategy process -- why the digital economy kit works -- table 7.1. primary government partners for each digital economy kit country -- challenges: locating digital mandates within administrations and translating a strategy into sensible reforms -- box 7.1. bangladesh's digital journey since 2008: a view from the inside -- how development co-operation can support national priority setting -- references -- notes -- 8. case study: digital citizenship or digital authoritarianism -- key messages -- digital citizenship versus digital authoritarianism: contesting online civic space -- figure 8.1. incidents of digital opening and closing across ten african countries -- figure 8.2. digital whack-a-mole: activism technologies and governmental control -- box 8.1. …”

“…Le temps spirale: "Nu descendant l'escalier" (1913) Philadelphia Museum of Art Marcel Duchamp's "Nude Descending a Staircase" (1913), is, with Picasso's "Demoiselles d'Avignon" an essential step in the twentieth century artistic revolution. But inspite of its worldwide reputation, the painting has never been commented in-depth. …”
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“…Throughout this whole time, Andrian saw himself as an unrecognized genius who could have rescued society from the oppression and stagnancy of the Vormärz and from the chaos of the revolution and lead it towards a better future. …”

“…The AI revolution is moving at a breakneck speed. Organizations are beginning to invest in innovative ways to monetize their data through the use of artificial intelligence. …”

Tabla de Contenidos: “…-- -- List of Contributors xix -- Foreword xxiii -- Preface xxvii -- Acknowledgments xxix -- Part I INTERNET OF THINGS 1 -- 1 Internet of Things and Data Analytics in the Cloud with Innovation and Sustainability 3 /Hwaiyu Geng -- 1.1 Introduction 3 -- 1.2 The IoT and the Fourth Industrial Revolution 4 -- 1.3 Internet of Things Technology 6 -- 1.4 Standards and Protocols 11 -- 1.5 IoT Ecosystem 11 -- 1.6 Definition of Big Data 13 -- 1.7 IoT, Data Analytics, and Cloud Computing 18 -- 1.8 Creativity, Invention, Innovation, and Disruptive Innovation 18 -- 1.9 Polya's “How to Solve it” 20 -- 1.10 Business Plan and Business Model 20 -- 1.11 Conclusion and Future Perspectives 23 -- 2 Digital Services and Sustainable Solutions 29 /Rikke Gram-Hansen -- 2.1 Introduction 29 -- 2.2 Why IoT is not Just “Nice to Have” 30 -- 2.3 Services in a Digital Revolution 32 -- 2.4 Mobile Digital Services and the Human Sensor 32 -- 2.5 Not Just Another App 33 -- 2.6 The Hidden Life of Things 34 -- 2.7 The Umbrellas are not what they Seem 35 -- 2.8 Interacting with the Invisible 36 -- 2.9 Society as Open Source 36 -- 2.10 Learn from your Hackers 37 -- 2.11 Ensuring High-Quality Services to Citizens 37 -- 2.12 Government as a Platform 38 -- 2.13 Conclusion 38 -- 3 The Industrial Internet of Things (Iiot): Applications and Taxonomy 41 /Stan Schneider -- 3.1 Introduction to the IioT 41 -- 3.2 Some Examples of Iiot Applications 43 -- 3.3 Toward a Taxonomy of the Iiot 52 -- 3.4 Standards and Protocols for Connectivity 66 -- 3.5 Connectivity Architecture for the Iiot 73 -- 3.6 Data-Centricity Makes Dds Different 79 -- 3.7 The Future of the Iiot 80 -- 4 Strategic Planning for Smarter Cities 83 /Jonathan Reichental -- 4.1 Introduction 83 -- 4.2 What is a Smart City? …”

Tabla de Contenidos: “…Conclusiones -- Bibliografía -- Technological revolution. An approach to the new technologies fromo the perspective of human rights. …”