Tabla de Contenidos: “…-- Machine Learning in Market Research -- Marketplace Segmentation -- Social Media Monitoring -- Competitive Analysis -- Raising Awareness -- Public Relations -- Direct Response -- Database Marketing -- Advertising -- Pay-per-Click (PPC) Search -- Search Optimization (aka Content Marketing) -- Social Media Engagement -- Social Snooping -- Socialbots -- Social Posting -- In Real Life -- The B2B World -- Lead Scoring -- Sales Management Advisory -- DIY-Some Models Are Useful -- Notes -- Chapter 5: Using AI to Persuade -- The In-Store Experience -- Shopping Assistance -- Restaurants -- Store Operations -- On the Phone -- The Onsite Experience-Web Analytics -- Landing Page Optimization -- A/B and Multivariate Testing -- Onsite User Experience -- Recommendation Engines -- Personalization -- Merchandising -- Pricing -- Market Basket Analysis -- Closing the Deal -- Remarketing -- E-mail Marketing -- Back to the Beginning: Attribution -- Notes -- Chapter 6: Using AI for Retention -- Growing Customer Expectations -- Retention and Churn -- Many Unhappy Returns -- Customer Sentiment -- Customer Service -- Call Center Support -- Bots -- Predictive Customer Service -- Notes -- Chapter 7: The AI Marketing Platform -- Supplemental AI -- Salesforce -- Adobe -- Marketing Tools from Scratch -- Communicating Insightsâ€"Narratives from Data -- Customer Journey Journal -- Recommender in Chief -- Build a Whole Website -- A Word about Watson -- Hey, Check This Out -- That Was Easy…”

“…La Biblia comentada por los padres de la Iglesia y otros autores de la poca patrística. Nuevo Testamento…”