“…Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. …”