Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1 The Social Media Mix -- Chapter 1 Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Casting a wide net to catch your target market -- Branding -- Building relationships -- Improving business processes -- Improving search engine rankings -- Selling in the social media marketplace -- Finding alternative advertising opportunities -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Establishing goals -- Setting quantifiable objectives -- Identifying your target markets -- Estimating costs -- Valuing social media ROI -- Chapter 2 Tallying the Bottom Line -- Preparing to Calculate Return on Investment -- Accounting for Customers Acquired Online -- Comparing the costs of customer acquisition -- One is silver and the other gold -- Establishing Key Performance Indicators for Sales -- Tracking Leads -- Understanding Other Common Business Metrics -- Break-even point -- Profit margin -- Revenue versus profit -- Determining Return on Investment -- Chapter 3 Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Demographics -- Geographic location -- Purchasing behavior in different life stages -- Psychographics or lifestyle -- Affinity groups -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Identifying influencers -- Understanding why people use social media services -- Setting Up Your Social Media Marketing Plan -- Chapter 4 Managing Your Cybersocial Campaign…”

Tabla de Contenidos: “…""Appendix E.5: Rusnano and Other Russian Investors""""Appendix F: Other Topics of Interest""; ""Appendix F.1: U.S.…”

“…Like my two other books about security and territorial issues in the U.S.…”

Texto completo en Odilo

“…Also experiments in ecology -- the study of home -- the six sections originate in rifts that challenge us as growing people. They alternate between environmental problems and tensions within families, as if the fissures in love and in society wash back and forth between each other as we try to make a home in the world. …”

Tabla de Contenidos: “…MacBook® ALL-IN-ONE DUMMIES®; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; How This Book Is Organized; Introduction; What's Really Required; About This Book; Conventions Used in This Book; Icons Used in This Book; BOOK I: Say Hello to Your MacBook; Chapter 1: Exploring MacBook Basics; "One Uses a Battery!"…”