“…Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0…”

“…She suggests that studies comparing U.S. and Brazilian racial identities as two distinct constructions are misconceived. …”

“…Various methodologies and approaches are used to address this question. In chapter 1, Theuns Eloff employs a historical and socio-analytical approach to describe the social context that has given rise, and is still giving impetus to racism and other forms of intolerance in South African society. …”

“…Social connections--peers, managers, experts, and others in our work environment--offer feedback and modeling, helping us to learn optimally and be effective. …”

“…The philological approach of this terminology we allow us to achieve a greater knowledge of the Militia and Fortification lexicon and contribute to the completion of one of the empty areas in historical lexicology. …”
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“…We need leaders who can unite us and ignite us. This book lights the way…”

“…However, Tsangnyön is not only one of Tibet’s foremost authors and poets, he is also one of the best known ‘holy madmen’ (smyon pa) of Tibet. …”

“…Patients and people concerns about self-cares must be addressed and every one of us is an agent for change. This Special Issue collects 11 research studies focused to the promotion of health and healthy lifestyles through adequate communication strategies…”