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6361Publicado 2024Libro electrónico
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6362Publicado 2023Tabla de Contenidos: “…Intro -- Title Page -- Copyright -- Dedication -- Preface and Acknowledgments -- NOTE -- CORPORATE EXPLORATION: INSIGHTS FROM THE FIELDnoteSet -- NOTES -- SECTION I: STRATEGIC AMBITION -- CHAPTER 1: Strategy Manifesto: Answering the Big "Why" -- A PROBLEM WITH STRATEGY PLANS -- COMPONENTS OF A STRATEGY MANIFESTO -- CREATING A STRATEGY MANIFESTO -- INFLUENCER APPROACH -- CHAPTER 2: Hunting Zones: Selecting Where to Explore -- HUNTING ZONE -- BOUNDED DIVERSITY -- DEFINING HUNTING ZONES -- NOTES -- CHAPTER 3: Outside‐In: Overcoming Toxic Assumptions with Market Insight -- WE HAVE MET THE ENEMY, AND HE IS US. -- CHALLENGING TOXIC ASSUMPTIONS -- GOING BEYOND CUSTOMER‐LED -- LEARN FASTER -- NOTES -- CHAPTER 4: Jobs‐to‐be‐Done: Defining a Market by Customer Outcome -- MARKET DEFINITION -- HOW SHOULD A MARKET BE DEFINED? …”
Libro electrónico -
6363
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6364Publicado 2023Tabla de Contenidos: “…-- An additional entry point and sign-up portal -- Personalizing your domain settings -- Improving deliverability -- Having an authentic appearance -- Where do I get one and what if I have one? -- Making a website -- Editing settings -- Summary -- Further reading -- Part 4:Refine and Automate -- Chapter 10: Understanding Reports and Analytics -- Technical requirements -- The types of information that are accessible in Mailchimp's reporting -- Why opens and clicks? …”
Libro electrónico -
6365
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6366
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6367
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6368
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6369
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6370
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6371
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6372
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6373
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6374
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6375
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6376
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6377
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6378
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6379
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6380
