Tabla de Contenidos: “…; Measures of Population Aging; Global Aging; Demographic Characteristics of the U.S. Aging Population; Living Arrangements; Geographic Distribution; Gender Composition; Increasing Diversity; Centenarians; Interpreting and Using Demographic Data; The Fallacy of the Demographic Imperative; Summary; Web Wise; Key Terms; Questions for Thought and Discussion…”

Tabla de Contenidos: “…Introduction: Why you need to understand data analytics -- Section 1. Getting started: Keep up with your quants: an innumerate's guide to navigating big data / by Thomas H. …”

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Tabla de Contenidos: “…Copyright; Table of Contents; Preface; Intended Audience; How to Use This Book; Drupal Versions; Conventions Used in This Book; Using Code Examples; Safari® Books Online; How to Contact Us; Acknowledgments; Chapter 1. Overview of Drupal; What Is Drupal?…”

Tabla de Contenidos: “…-- The Other Face of Team Intelligence-Individual development -- In Summary -- Diversity Awareness -- What is Diversity Awareness and whyis it a Good Thing? …”

Tabla de Contenidos: “…Machine generated contents note: What's In This Book -- Who Can Use This Book? -- 1.Trust: The Currency of Google -- PageRank -- TrustRank -- Google's Circus -- How to Mine TrustRank -- A Final Word on TrustRank -- 2.The Five Ingredients of Google Optimization -- Ingredient One Keyword Selection -- Take an Informal Survey -- Use the Google AdWords Keyword Planner -- Capitalize on Competitors' Work -- Spend a Few Bucks on a Pay-per-Click Campaign -- Ingredient Two The Meta Page Title -- Maximizing the Effectiveness of Your Meta Page Titles -- Case Study One The Baby Store -- Case Study Two Games -- Ingredient Three Links -- The Psychology of Link Building -- Ingredient Four URL Structure -- Ingredient Five Time -- Final Thoughts -- 3.How to Reel In Links -- Avoiding Bad Neighborhoods -- Link Building 101 -- The Bible of Link Acquisition -- Systematic Emailing -- Link Bait -- 4.Using Time to Gain Trust -- The Sandbox -- Prepublishing Period --…”

Tabla de Contenidos: “…6 Social Media Metrics and Analytics -- Social Media Measures -- The Barcelona Principles 3.0 and SMART Goals -- See, Say, Feel, Do -- Google Analytics -- Facebook Insights -- Twitter Analytics and Instagram Influence -- Social Network Analysis (SNA) -- Other Social Network Measurement Issues -- Discussion Questions: Strategies and Tactics -- 7 New and Mobile Media Technologies, Innovation and Investment -- Entrepreneurs -- Angel Investors and Start-Ups -- Big Ideas and Business -- "Crush It" and the Thank You Economy -- Crowdfunding -- Emergence of New and Mobile Media -- Implications of Revolutionary Mobile and Social Media -- Twitter Impact -- Mobile Geotagging -- Google Glass, Snapchat Spectacles and AR -- Discussion Questions: Strategies and Tactics -- 8 Big Data and Privacy -- Privacy Development -- TikTok, Instagram and Twitter Policies -- Big Data and Privacy -- FTC Regulation -- Privacy and Legal Implications -- Discussion Questions: Strategies and Tactics -- 9 Law and Regulation -- Free Expression and the First Amendment -- Internet Libel -- Facebook, Twitter and the Law -- International Social Media -- Prior Restraint and Terrorism -- US Internet Indecency -- Regulated Media Technologies -- FTC Regulation: Advertising, PR and Social Media -- Copyright Infringement, File Sharing and Fair Use -- Social Perspectives on Law -- Social Media Privacy Issues -- Discussion Questions: Strategies and Tactics -- 10 Social Media Ethics -- Theories and Philosophies -- Idealism and Relativism -- Moral Development -- Trust and Transparency -- Human Dignity Frameworks -- Practical Social Media Ethics -- Equality and Fairness -- Natural Law and Harm -- Reconsidering Community -- Limitations of Ethics -- Discussion Questions: Strategies and Tactics -- 11 Best Practices in Social Media -- Mobile Media and CMC -- Newspapers, Magazines and Journalism Revisited…”

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Texto completo en Odilo

Texto completo en Odilo

Texto completo en Odilo

Texto completo en Odilo

Texto completo en Odilo