Tabla de Contenidos: “…-- Video case: Eskimo Joe's -- References -- Company case: Argos: creating customer value amid change and turbulence -- 2 Company and marketing strategy: partnering to build customer engagement, value and relationships -- Chapter preview -- Learning outcomes -- Company-wide strategic planning: defining marketing's role -- Defining a market-oriented mission -- Setting company objectives and goals -- Designing the business portfolio -- Planning marketing: partnering to build customer relationships -- Partnering with other company departments -- Partnering with others in the marketing system -- Marketing strategy and the marketing mix -- Customer value-driven marketing strategy -- Developing an integrated marketing mix -- Managing the marketing effort -- Marketing analysis -- Marketing planning -- Marketing implementation -- Marketing department organisation -- Marketing control -- Measuring and managing marketing return on investment -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: Google's (Alphabet's) mission -- Marketing ethics: creating value ordistracting consumers? …”

“…"Sacred Rivals focuses on French Catholic ideas about Islam and Arab-ness-"Catholic orientalism"-in the context of religious culture wars in France and missionary work in colonial Algeria. …”

Tabla de Contenidos: “…Oguz's Di fraydenker -- Locking Up Al Levy: Jewish Masculinity in the Early Civil Rights Movement -- Golda Meir, Sarojini Naidu, and the Rise of Female Political Leaders in British India and British Mandate Palestine -- Jewish Feminism as a Model for Judaism as a Choice The Pioneering American Jewish Women Directors: From Elaine May to Claudia Weill -- "When You're a Funny Girl": Confirming and Complicating Accepted Cultural Images of Jewish Femininity in the Films of Barbra Streisand -- "Schlemiel Feminism": Jewish Humor and Activism on Broad City -- Poskot in the Palace of Torah: A Preliminary Study of Orthodox Feminism and Halachic Process…”

Tabla de Contenidos: “…Un glosario en proceso -- I. Saberes originarios: no se trata sólo de "cultura" -- 23 Disputas por el reconocimiento de la cultura indígena -- 31 La defensa del patrimonio cultural inmaterial desde la experiencia de la cooperativa de tejedoras de Los Altos de Chiapas Jolom Mayaetik -- 35 Plagio, biopiratería y legislación. …”

“…Agriculture, as a production-oriented sector, entails energy as a substantial input by which global food security is ensured. …”

“…This book collects a series of timely review and original research articles focusing on metabolomic, oxidative, and nitrosative stress in the perinatal period.We would like to thank all involved authors for their high-quality contributions and their commitment to the publication of this work and hope that this book will be a useful resource for students, scientists, and doctors working in this specific area of application…”

“…This Special Issue is a collection of high-quality reviews and original papers from editorial board members, guest editors, and leading researchers discussing new knowledge or new cutting-edge developments in the field of engineering…”

“…The word "cancer" is associated with at least 100 different pathologies, depending on the organ involved and the type of tumor developed. Cancer is a complex disease involving multiple pathogenetic mechanisms. …”

“…Fiber-reinforced composite (FRC) materials are widely used in advanced structures and are often applied in order to replace traditional materials such as metal components, especially those used in corrosive environments. …”