Direct marketing : success stories... and the strategies that built the business

Published 1995

Creative management

by Marsteller, William A.
Published 1981

Crisis marqueting : when bad thing happen to good companies

by Marconi, Joe
Published 1997

Essentials of media planning : a marketing viewpoint

by Barban, Arnold M.
Published 1996

The Radio and television commercial

Published 1996

High visibility the making and marketing of professionals into celebrities

by Rein, Irving J.
Published 1997

AMA complete guide to marketing research for small business

by Edmunds, Holly
Published 1996

Green marketing opportunity for innovation

by Ottman, Jacquelyn A.
Published 1998

Competitive intelligence for the competitive edge

by Dutka, Alan F.
Published 1999

Global marketing for the digital age

by Bishop, Bill
Published 1999

Marketing encyclopedia issues and trends shaping the future

Published 1996

Which ad pulled best? 50 case histories on how to write and design ads that work

Published 1992

Fundamentals of copy & layout

by Book, Albert C.
Published 1997

Advertising copywriting

Published 1997

Copywriting by desing bringing ideas to life with words and images

by Herzbrun, David
Published 1997

Handbook for multilingual business writing German, English, Spanish, French, Italian

Published 1994

Media planning a practical guide

by Surmanek, Jim
Published 1989

Choosing & working with your advertising agency

by Weilbacher, William M.
Published 1991

Guide to writing for the business press

by Clinton, Patrick
Published 1997

The Observational research handbook understanding how consumers live with your product

by Abrams, Bill
Published 2000