Tabla de Contenidos: “…/ Brand revitalization / Know your fans / Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love / The role of marketing in launching new products / Effective branding begins with a name ... and other keys to creating brands people love / We are smarter than me / Your brand is not your logo / What could be more inspiring than honesty? / PR 2.0 is here / PR 2.0 in a Web 2.0 world / Walking the walk / Active storytelling / Social networking for promoting YOU as a brand / How to generate effective press releases for social networks / Invention isn't everything / To tweet or not to tweet…”