Tabla de Contenidos:

Tabla de Contenidos: “…-- A Transition from Elite to Mass Higher Education -- Growing Influence of Government and Society: New Public Management and Counting the Numbers -- Research -- Teaching -- Say and Worker/Student Participation -- Impact -- Concluding Remarks -- References -- Chapter 3: Wind of Change: The Recognition and Rewards Movement -- Introduction -- Over the Past Four Decades: Research Excellence of a Particular Individual Kind -- Academic Performance: Past and Present -- Open Science as a Reaction to the Lack of Societal Well-being and the Narrow Definition of Organizational Effectiveness -- Movement of Recognition and Rewards in Academia -- Talent Management in the Recognition and Rewards Movement -- Restoring the Balance Through Talent Management in Recognition and Rewards -- Discussion -- Conclusion -- References -- Chapter 4: Recognition and Rewards in Academia - Recent Trends in Assessment -- The Role of Assessment in Shaping Academia -- Broadening and Deepening Assessment -- Broadening Assessment -- Deepening Assessment -- Qualitative or Quantitative Assessment -- (Not) Fit for Purpose…”

Tabla de Contenidos: “…Environmental Science and Ecology -- Study on Immature Embryos of Sorghum Tissue Culture / PSO Algorithm Based Shredding Parameter Optimizing for the Body of ELV / The Effects of Organic Manure Produced by TWR Technology on Rape Growth, Heavy Metals Accumulation and Soil Physical and Chemical Properties / Study on Establishment of Regeneration System of Sorghum Seed / Air Pollutants Emitted by Coal Resources City: Health Risks for the Population Living in the Neighborhood / Evolution of Cold Day Index Based on Minimum Temperature and Its Impact on Crop Yield / Effect of Oxytetracycline Wastewater on the MDA Contents and SOD Activities in Zebrafish Muscle Tissue / Thermal Perceptions Responding to a Diversity of Urban Ecological Environments / A Health Assessment of the Ecosystem in Shuangtaihekou Wetland / Flammability of Building Thermal Insulation Materials Using Self-designed Adiabatic Specimen Holder in Cone Calorimeter / Identification of Key Odor Compounds from Three Kinds of Wood Species / A Study on the Global Carbon Emission / Seasonal Variability of Calanus Sinicus Brodsky in the Western South Yellow Sea / Application of Indigenous Microbial Activation System in Ecological Remediation of Nanfeihe River Water Body / Session 2. …”

Tabla de Contenidos: “…-- Not all Customization Is equal -- Technology Accelerates Mass Customization -- Customization of Standardized Products and Services -- Value Streams -- Culture rules -- Summary -- Food for Thought -- Glossary -- Part III Measuring and Managing to Build Customer Value -- Chapter 11 Optimizing around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization -- Customer Equity -- Customer Loyalty and Customer Equity -- Return on Customer -- Leading Indicators of LTV Change -- Lifetime Value Drivers -- Lifestyle Changes -- Behavioral Cues -- Customer Attitudes -- Stats and the Single Customer -- Summary -- Food for Thought -- Glossary -- Chapter 12 Using Customer Analyticsto Build the Success of the Customer-Strategy Enterprise -- Summary…”

Tabla de Contenidos: “…Multiattribute Models -- Attitude‐toward‐Object Model -- Adding an Attribute -- Changing the Perceived Importance of Attributes -- Developing New Products -- Attitude‐toward‐Behavior Model -- Theory of Reasoned Action -- Theory of Trying to Consume -- Attitude‐toward‐the‐Ad Model -- Attitude‐toward‐Social‐Media‐Posts Model -- Attitudes' Motivational Functions -- The Utilitarian Function -- The Ego‐Defensive Function -- The Value‐Expressive Function -- The Knowledge Function -- Associating Brands with Worthy Objects or Causes -- The Elaboration Likelihood Model -- Cognitive Dissonance and Conflict Resolution -- Resolving Conflicting Attitudes -- Causality and Attribution -- Self‐Perception Attributions -- Foot‐in‐the‐Door Technique -- Attributions toward Others -- Attributions toward Objects -- Analyzing Self‐Attributions -- Summary -- Review and Discussion Questions -- Hands‐on Assignments -- Key Terms -- PART III Communication and Consumer Behavior -- 7 Persuading Consumers -- The Elements of Communication -- Source Credibility and Persuasion -- Time Passage and Source Credibility -- Barriers to Effective Communications -- Psychological Selectivity -- Message Clutter -- Broadcasted versus Addressable Messages -- The Evolution of Tv Advertising -- Addressable Communication -- Message Structure -- Image and Text -- Framing -- Framing Impact Behavior -- One‐ or Two‐Sided -- Native Ads -- Order Effects -- Persuasive Appeals -- Comparative -- Fear -- Humor -- Sex -- Timeliness -- Feedback and Effectiveness -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 8 From Print and Broadcast to Social Media and Mobile Advertising -- Social Media and Consumer Behavior -- Individuals and Networks -- Consumer Engagement -- Advertising on Social Media -- Advertising Channels -- Google -- Advertising Strategies -- Mobile Advertising…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Introducing Salesforce -- Chapter 1 Customer Relationship Management at a Glance -- Introducing the Customer Relationship Management Life Cycle -- Understanding your customer's customer -- Centralizing customer information under one roof -- Looking to CRM to Solve Critical Business Challenges -- Expanding the funnel -- Consolidating your pipeline -- Collaborating effectively with your colleagues -- Working as a team -- Beating the competition -- Improving the customer experience -- Measuring the business -- Selecting Salesforce as Your CRM System -- Chapter 2 Discovering Salesforce Products -- Using Sales Cloud to Win More Deals -- Making sales groups more effective -- Improving sales productivity -- Generating Better Leads with Marketing Cloud -- Managing email campaigns with Marketing Cloud -- Improving marketing automation -- Identifying qualified leads with Pardot -- Providing Excellent Customer Service with Service Cloud -- Managing customer interactions with cases -- Interacting with the customer across multiple channels -- Deciding Which Salesforce Edition Is Best for You -- Part 2 Understanding Salesforce Features -- Chapter 3 Navigating Salesforce -- Getting Familiar with Basic Salesforce Terms -- Accessing Salesforce -- Setting up a password -- Logging in -- Reviewing the Lightning Experience -- Navigating the home page -- Finding records with Search -- Defining apps -- Uncovering the App Launcher -- Managing your calendar -- Tracking your tasks -- Navigating the Tabs -- Accessing shortcuts from the navigation bar drop-down menus -- Creating new records -- Getting to recent records -- Revisiting recent lists -- Discovering a tab home page…”

“…Although the idea that existing policies can have major effects on politics and policy development is hardly new, the last three decades witnessed a major expansion of policy feedback scholarship, which focuses on the mechanisms through which existing policies shape politics and policy development. …”

Tabla de Contenidos: “…-- Notes -- Chapter 8 Mass Media Publishers: When Old-School Advertising Doesn't Work Anymore -- Beyond PR and Advertising: A New Way to Work with Mass Media Publishers -- How Does Commerce Content Work? …”