Tabla de Contenidos: “…2.1 Converging Forces Favourably -- 2.2 Marketing Environment: Concept -- 2.3 Need of Environmental Analysis -- 2.4 Types of Environments -- 2.5 Micro Environment -- 2.6 Proximate Macro Environment -- 2.6.1 Suppliers -- 2.6.2 Intermediaries -- 2.6.3 Public -- 2.6.4 Competitor -- 2.7 General Macro Environment -- 2.7.1 Demographic Environment -- 2.7.2 Economic Environment -- 2.7.3 Technological Environment -- 2.7.4 Socio-Cultural Environment -- 2.7.5 Political Environment -- 2.7.6 Legal Environment -- 2.7.7 Ecological Environment -- 2.8 Techniques for Environmental Scanning -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- Chapter 3: Segmenting, Targeting and Positioning: Reaching Consumers Efficiently -- 3.1 Shelving Diversified Customers -- 3.2 Market Segmentation: Concept -- 3.3 Rationale for Segmentation -- 3.4 Level of Market Segmentation -- 3.4.1 Mass Marketing -- 3.4.2 Segment Marketing -- 3.4.3 Niche Marketing -- 3.4.4 Local Marketing -- 3.4.5 Individual Marketing -- 3.5 Factors Influencing Choice of Bases for Segmentation -- 3.6 Bases for Segmenting Consumer Market -- 3.6.1 Geographical Variables -- 3.6.2 Demographic Variables -- 3.6.3 Psychographic Variables -- 3.6.4 Behavioural Variables -- 3.7 Bases for Segmenting Industrial Market -- 3.7.1 Demographic Variables -- 3.7.2 Operating Variables -- 3.7.3 Purchasing Variables -- 3.7.4 Situational Variables -- 3.7.5 Personal Characteristics -- 3.8 Patterns of Segmentation -- 3.9 Segmentation Procedure -- 3.10 Factors Determining Effective Segmentation -- 3.11 Market Targeting -- 3.11.1 Meaning of Market Targeting -- 3.11.2 Target Market -- 3.11.3 Strategies for Selecting Target Market -- 3.12 Positioning -- 3.12.1 Concept of Positioning -- 3.12.2 Steps in Positioning -- 3.12.3 Positioning Errors -- 3.12.4 Positioning Strategies -- 3.13 Market Share -- Summary -- Key Words…”

Tabla de Contenidos: “…Ideal Rocket Propulsion Systems -- 3.2. Summary of Thermodynamic Relations -- 3.3. …”

Tabla de Contenidos: “…-- 27 Typographic abominations -- 28 Hierarchy using position -- 29 Hierarchy using size -- 30 Hierarchy using weight -- 31 Hierarchy using color -- 32 Hierarchy using contrast -- 33 Hierarchy using orientation -- 34 Hierarchy using special effects -- 35 To kern or not to kern -- 36 Type as image -- 37 Three-dimensional type -- 38 Repetition -- 39 Deconstructed type -- 40 Vertical stacking -- 41 See the shape -- 42 Using cases -- 43 The rule of three typefaces -- 44 Mixing many typefaces -- 45 Mixing type using contrast, weight, or color -- 46 Mixing typefaces using historical compatibility -- 47 Familiarity breeds legibility -- 48 Properly weighted small caps and fractions -- 49 Using the right type -- 50 Theory of Relativity II -- THE PARAGRAPH -- 51 Invisible typography -- 52 Highly evident typography -- 53 Less is more -- 54 More is more -- 55 Letter spacing and word spacing -- 56 Hyphenation and justification -- 57 Tracking guidelines -- 58 The "color" of the text type -- 59 Considering typographic mass…”

Tabla de Contenidos: “…4 Combating COVID-19 using object detection techniques for next-generation autonomous systems -- 4.1 Introduction -- 4.2 Need for object detection -- 4.3 Object detection techniques -- 4.3.1 R-CNN family -- 4.3.1.1 R-CNN -- 4.3.1.1.1 Network architecture -- 4.3.1.1.2 Advantages -- 4.3.1.1.3 Disadvantages -- 4.3.1.2 Fast R-CNN -- 4.3.1.2.1 Network architecture -- 4.3.1.2.2 The RoI pooling layer -- 4.3.1.2.3 Advantages -- 4.3.1.2.4 Disadvantages -- 4.3.1.3 Faster R-CNN -- 4.3.1.3.1 Network architecture -- 4.3.1.3.2 Advantages -- 4.3.1.3.3 Disadvantages -- 4.3.2 YOLO family -- 4.3.2.1 YOLOv1 -- 4.3.2.1.1 Network architecture -- 4.3.2.1.2 Advantages -- 4.3.2.1.3 Disadvantages -- 4.3.2.2 YOLOv2 -- 4.3.2.2.1 Improvements made over YOLOv1 -- 4.3.2.2.2 Network architecture -- 4.3.2.2.3 Advantages -- 4.3.2.2.4 Disadvantages -- 4.3.2.3 YOLOv3 -- 4.3.2.3.1 Improvements made over YOLOv2 -- 4.3.2.3.2 Network architecture -- 4.3.2.3.3 Advantages -- 4.3.2.3.4 Disadvantages -- 4.4 Applications of objection detection during COVID-19 crisis -- 4.4.1 Module for autonomous systems (pothole detection) -- 4.4.1.1 Architecture -- 4.4.1.2 Results -- 4.4.2 Social distancing detector -- 4.4.2.1 Results -- 4.4.3 COVID-19 detector based on X-rays -- 4.4.3.1 Architecture -- 4.4.3.1.1 Results -- 4.4.4 Face mask detector -- 4.4.4.1 Architecture -- 4.4.4.1.1 Results -- 4.5 Conclusion -- References -- 5 Non-contact measurement system for COVID-19 vital signs to aid mass screening-An alternate approach -- 5.1 Introduction -- 5.2 COVID-19 global scenarios -- 5.2.1 Infections, recovery and mortality rate -- 5.2.2 Economy and environmental impacts -- 5.3 Measurement and testing protocols of COVID-19 -- 5.3.1 Measurement methods -- 5.3.1.1 Pathophysiological tools -- 5.3.1.1.1 Nucleic acid amplification tests -- 5.3.1.1.2 Serological testing -- 5.3.1.2 Physiological assessment tools…”

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Tabla de Contenidos: “…-- The Evolution and Perpetuation of Stereotypes Through Mass Media -- A Tale of Two First Ladies -- Who Do Stereotypes Benefit? …”

Tabla de Contenidos: “…6.10 Important requirements of insulators -- (a) Electrical requirements -- (b) Thermal requirements -- (c) Mechanical requirements -- (d) Chemical requirements -- Formulae -- Solved Problems -- Multiple Choice Questions -- Answers -- Review Questions -- Chapter 7: Magnetic Properties -- 7.1 Magnetic permeability -- 7.2 Magnetization (M ) -- 7.3 Origin of magnetic moment-Bohrmagneton-electron spin -- (i) Magnetic moment due to orbital motion of electrons and orbital angular momentum -- (ii) Magnetic moment due to spin of the electrons -- (iii) Magnetic moment due to nuclear spin -- 7.4 Classification of magnetic materials -- (i) Diamagnetic material -- (ii) Paramagnetic materials -- (iii) Ferromagnetic materials -- (iv) Anti-ferromagnetic materials -- (v) Ferrimagnetic materials [Ferrites] -- 7.5 Classical theory of diamagnetism [Langevin theory] -- 7.6 Theory of paramagnetism -- 7.7 Domain theory of ferromagnetism -- Effect of temperature -- Experimental evidences for domain structure -- Origin of [Ferromagnetic] domains -- Explanation for origin of domains -- 7.8 Hysteresis curve -- 7.9 Anti-ferromagnetic substances -- 7.10 Ferrimagnetic substances [Ferrites] -- 7.11 Soft and hard magnetic materials -- (a) Soft magnetic materials -- (b) Hard magnetic materials -- Comparison between soft and hard magnetic materials -- 7.12 Applications of ferrites -- Formulae -- Solved Problems -- Multiple Choice Questions -- Answers -- Review Questions -- Chapter 8: Semiconductors and Physics of Semiconductor Devices -- 8.1 Introduction -- 8.2 Intrinsic semiconductors-carrier concentration -- Electron concentration -- For hole concentration -- To evaluate Fermienergy -- To find intrinsic concentration (NI ) -- 8.3 Electrical conductivity of a semiconductor -- To find energy gap of a semiconductor -- Increase of temperature to double the conductivity…”

Tabla de Contenidos: “…The literature presents mixed evidence for the causal effect of alcohol use on educational outcomes -- 5.3.2. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface to Second Edition -- Preface to First Edition -- Introduction to Second Edition -- Chapter 1 Introduction -- Chapter 2 Basics of Thermoforming and Thermoplastics -- 2.1 THERMOFORMING METHODS -- 2.2 POSITIVE FORMING -- 2.3 NEGATIVE FORMING -- 2.4 ADVANTAGES AND DISADVANTAGES OF THERMOFORMING -- 2.5 THERMOFORMING MACHINES -- 2.5.1 Sheet-Processing Machines -- 2.5.2 Roll-Fed Machines -- 2.5.3 Skin and Blister Machines -- 2.5.4 Forming, Filling, and Sealing Machines -- 2.6 SEMIFINISHED THERMOPLASTIC PRODUCTS -- 2.6.1 Free Shrinkage -- 2.6.2 Mold Shrinkage -- Chapter 3 Production of Semifinished Products, Extrusion, and Coextrusion -- 3.1 EXTRUSION -- 3.1.1 No Thermoforming without Extrusion -- 3.1.2 Description: Volumetric/Gravimetric -- 3.1.3 Feed Section -- 3.1.4 Transition or Compression Section -- 3.1.5 Metering Section -- 3.1.6 Venting Section -- 3.1.7 Second Transition Section -- 3.1.8 Second Metering Section -- 3.1.9 Mixing Section -- 3.1.10 Screw Materials and Tolerances -- 3.1.11 The Barrel -- 3.1.12 The Vent -- 3.1.13 The Drive -- 3.1.14 Breaker Plate and Screen Pack -- 3.1.15 The Die -- 3.1.16 Static and Dynamic Mixers -- 3.1.17 Gear Pumps -- 3.1.18 Granulation and Material Feed Issues -- 3.1.19 The Output (Flow) of an Extruder -- 3.1.20 Sheet Roll Stack and Take-Away Equipment -- 3.1.21 The Polishing Roll Stack -- 3.1.22 Sideways Curling -- 3.1.23 Effects of a Rolling Bank -- 3.1.24 The Slitting Unit and Draw Rolls -- 3.1.25 The Finishing Section -- 3.1.26 Typical Barrel Temperature Profile for Polystyrene -- 3.1.27 Effect of Regrind on Extruder Output -- 3.2 COEXTRUSION -- Chapter 4 Introduction to Technical Parts -- Chapter 5 Antenna Radome Manufacturing -- 5.1 WEATHER-RESISTANT HIGH-IMPACT POLYSTYRENE -- 5.2 THE EFFECT OF UV LIGHT -- 5.3 WETTING RESISTANCE…”

Tabla de Contenidos: “…2.1.1 Digitization of Everything -- 2.1.2 The Fourth Industrial Revolution -- 2.1.2.1 Characteristic 1: Velocity -- 2.1.2.2 Characteristic 2: Cross-Jurisdictional Economies of Scale Without Mass -- 2.1.2.3 Characteristic 3: Heavy Reliance on Intangible Assets, Especially Intellectual Property -- 2.1.2.4 Characteristic 4: The Importance of Data, User Participation, and Their Synergies With Intellectual Property -- 2.1.2.5 Characteristic 5: Fusion of Technologies -- 2.1.2.6 Characteristic 6: Consumption Externality -- 2.1.2.7 Characteristic 7: Indirect Network Effects -- 2.1.2.8 Characteristic 8: Lock-In Effects and Competition -- 2.2 Models for Digital Asset Valuation -- 2.2.1 Method 1: Intrinsic Value -- 2.2.1.1 1a: Intrinsic Cost of Production -- 2.2.1.2 1b: Direct Financial Conversion -- 2.2.2 Method 2: Extrinsic Value -- 2.2.2.1 2a: Market Value -- 2.2.2.2 2b: Usage Value -- 2.2.3 Method 3: Subjective Value -- 2.2.4 Method 4: Opportunity Value -- 2.3 Measuring the Digital Economy -- 2.3.1 Measuring Rate of Digitalization of Traditional Industries: The Enabler and Multiplier -- 2.3.2 Measuring Digital-Native Industries: The "Smarter," More Intelligent Disrupter -- Example: Platform Revolution -- 2.3.3 Measuring the Invisible Economy: The Opportunity Value -- 2.4 Digital Theory of Value -- 2.4.1 Law of Machine Time -- 2.4.1.1 Phenomenon 1a: The Underlying Exponential Function -- 2.4.1.2 Phenomenon 1b: The Future Cannot Be Projected From the Past using Current Statistical Methods -- 2.4.1.3 Principle 1a: Progress of Digital Economy Should Be Measured Against Machine Time -- 2.4.1.4 Principle 1b: Sensemaking Is a Universal Challenge and a Value Driver -- 2.4.1.5 Principle 1c: Risk Management Is an Island of Stability in the Sea of Change -- 2.4.2 Law of Recombination -- 2.4.2.1 Phenomenon 2a: Quality Data Is the New Oil…”