Tabla de Contenidos: “…-- How to get started with social media when you don't know what to do -- Chapter 21 The little club that could -- A five-star dining experience -- Compare the pair -- If you don't know what a five-star service looks like, just ask -- Don't worry. …”

Tabla de Contenidos: “…Licensing your own IP -- The license agreement -- Defensive strategies -- International strategies -- Chapter 9 Putting Together Your Founding Team -- A Little Science Behind Founding Teams -- Who's on First? …”

“…We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. …”