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  1. 2901
    Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?
    por Tellis, Gerard J., 1950-
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  2. 2902
    Skill, land and trade : a simple analytical framework
    por Wood, Adrian
    Publicado 1994
    “…Institute of Development Studies…”
    Libro
  3. 2903
    HEC Symposium on Advances in Choice Theory
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  4. 2904
    Price-matching refund policies as signals of store price image
    por Srivastava, Joydeep
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  5. 2905
    Customer profitability in a supply chain
    por Niraj, Rakesh
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  6. 2906
    A third Europe? : Florence, 26 November 1979
    por Dahrendorf, Ralf, 1929-2009
    Publicado 1979
    “…European University Institute…”
    Libro
  7. 2907
    Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
    por Kokkinaki, Flora
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  8. 2908
    When do purchase intentions predict sales?
    por Morwitz, Vicki G.
    Publicado 1997
    “…Marketing Science Institute…”
    Libro
  9. 2909
    Point-of-purchase promotions that sell more units
    por Wansink, Brian
    Publicado 1997
    “…Marketing Science Institute…”
    Libro
  10. 2910
    The ownership effect in consumer responses to brand line stretches
    por Kirmani, Amna
    Publicado 1997
    “…Marketing Science Institute…”
    Libro
  11. 2911
    Organizing for radical product innovation
    por Chandy, Rajesh K.
    Publicado 1998
    “…Marketing Science Institute…”
    Libro
  12. 2912
    The art of listening : a guide to more effective aural communication for people in all walks of life
    por Morris, Jud
    Publicado 1968
    “…Industrial Education Institute…”
    Libro
  13. 2913
    A business perspective on database marketing and consumer privacy practices
    por Milne, George R.
    Publicado 1998
    “…Marketing Science Institute…”
    Libro
  14. 2914
    Divide and prosper : effects of partitioned prices on consumers' price recall and demand
    por Morwitz, Vicki G.
    Publicado 1998
    “…Marketing Science Institute…”
    Libro
  15. 2915
    Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
    por Henderson, Geraldine R.
    Publicado 1998
    “…Marketing Science Institute…”
    Libro
  16. 2916
    Language, collective identities and nationalism in Catalonia, and Spain in general
    “…European University Institute…”
    Libro
  17. 2917
    Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention
    por Lynch, John G.
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  18. 2918
    The primacy of the idea itself as a predictor of new product success
    por Goldenberg, Jacob
    Publicado 1999
    “…Marketing Science Institute…”
    Libro
  19. 2919
    Managing careers : strategies for organizations
    por Mayo, Andrew
    Publicado 1994
    “…Institute of Personnel Management…”
    Libro
  20. 2920
    NGOs and the institutional development of membership organisations : the case of the Quilon Fishermen Welfare Society
    por Howes, Mick
    Publicado 1999
    “…Institute of Development Studies…”
    Libro

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