Tabla de Contenidos: “…-- Lean and Marketing -- Lessons from an AP Kaizen -- Traditional Metrics Discussion -- We Should Have Part of Our Accounting Report Entitled -- Discover the Opportunities -- Summary -- Part 3: Lean Accounting by Jerold Solomon -- Value Streams -- Accounting for Lean -- Why a Traditional Standard Cost System Is Incompatible with Lean -- Summary -- Chapter Questions -- Notes -- Additional Readings -- Appendix A - Study Guide -- Appendix B - Acronyms -- Appendix C - Glossary -- Index…”

Tabla de Contenidos: “…-- Culture -- Country Risk -- Financial Risk -- Market and Operational Risks -- The Legal Environment -- Labor and Employment -- Negotiations -- Due Diligence -- Integration -- Summary -- Glossary -- Notes -- About the Authors -- About the Contributors and Reviewers -- Index -- EULA…”

Tabla de Contenidos: “…Key concepts covered in this book -- index…”

Tabla de Contenidos: “…-- Cultural Factors -- Social Factors -- Personal Factors -- Psychological Factors -- Rural Marketing Memo: Reference Groups in Rural -- The Buyer Decision Process -- Need Recognition -- Information Search -- The Evaluation of Alternatives -- The Purchase Decision -- Post-purchase Behaviour -- Rural Marketing Snapshot: Key Opinion Leaders -- The Product Adoption Process -- Rural Marketing Insight: Aircel -- Diffusion of Innovation -- HPCL Rasoi Ghar -- Review of Objectives -- Discussion and Application -- Rural Marketing Case: HPCL Rasoi Ghar -- Appendix: The New SEC System -- Chapter 4: Rural Marketing Research -- The Rural Marketing Research Process -- Defining the Objectives -- Determining the Research Budget -- Designing the Research -- Sampling -- Designing the Research Instrument -- Organizing the Field and Collecting the Data -- Collating and Analysing the Data -- Reporting the Findings -- Special Tools Used in Rural Marketing Research -- Participatory Rural Appraisals -- Scaling Tools for Rural Quantitative Research -- Rural Marketing Insight: New Age Innovation in Rural Research -- Field Procedures and Rural Realities -- Dos and Don'ts in Rural Marketing Research -- Limitations of Rural Research -- Rural Marketing Snapshot: Data Collection in Rural India -- Rural Marketing Memo: Attributes of a Rural Researcher -- The Rural Research Business -- Review of Objectives -- Discussion and Application -- Rural Marketing Case: Participatory Rural Appraisal -- Chapter 5: Segmenting and Targeting Rural Markets -- Segmentation -- Heterogeneity in Rural Markets -- Pre-requisites for Effective Segmentation -- Degrees of Segmentation -- Bases for Segmenting Rural Consumer Markets -- Rural Marketing Insight: MART Market Attractiveness Score: Urban and Rural 'Prosperity Plus' Index…”

Tabla de Contenidos: “…Development environment set up -- A.1 Development machine -- A.1.1 Clone the book repository -- A.2 Automation Server -- A.2.1 Set up Jenkins -- A.3 Linux environment -- index…”