“…It: • Explains how MMOs are perceived, how they could – and perhaps should – be perceived, and how the can contribute to wider society. • Delves into what researchers think about why players play. • Encourages, enthuses, enrages, engages, enlightens, envisions, and enchants. • Doesn't tell you what to think, it tells you to think. What You Will Learn: • The myriad challenges facing MMOs – and to decide for yourself how to address these challenges. • What MMOs bring to the world that it didn’t have before. • How MMOs are regarded, and what this means for how they will be regarded in future. • That playing and designing MMOs has implications for those who don’t play or design them. …”

“…Extensively updated with new research, case studies, and techniques (they have added over 8.6 million employees and over 400 companies to their analyses ), it now contains a detailed study of Mayo Clinic, one of the world’s most effective healthcare organizations and a true representation of the principle of partnership, as well as more in-depth descriptions of private sector exemplars of partnership, such as Costco. …”