Tabla de Contenidos: “…Cover -- Contents -- Acknowledgments -- Introduction -- P★rt 1 The Marketing Playbook: Marketing Operations are Your Foundation -- Chapter 1 Transactional Versus Relationship Marketing Model -- Designing a Business Operations Model Built for Revenue -- Management: Reinforcing and Defining Roles -- Creating Connection Across Departments: Custodians of the Brand -- Chapter 2 Consumer Affinity: Making Fans of Your Customers -- Creating Fans -- The Rings of Fan Avidity -- Promotions that Move People Through the Rings -- Promotions for Different Ps -- Final Thoughts -- Chapter 3 Building Revenue-Generating Extensions -- The Three-Tier Customer Model -- Initial Efforts: How Building a New Stadium Revolutionized our Marketing -- Revenue-Generating Extensions -- Making it Your Own -- Final Thoughts -- P★rt 2 Relationship Architecture: Building Remarkable Business Relationships -- Chapter 4 Delivers -- D: Dedication -- E: Energy -- L: Loyalty -- I: Invest -- V: Vision -- E: Engage and Entertain -- R: Responsibility -- S: Sacrifice -- Relationship Architecture Is A Discipline -- Chapter 5 The Ten Commandments of Relationship Building -- The Art of the Icebreaker -- The Ten Commandments of Organizing a Business Relationship -- Chapter 6 Creating Memorable Moments -- Memorable Moments -- The Bow -- Groups: Exponentially Magnified Relationships -- Your Network, not Your Net Worth -- P★rt 3 The Revenue Game: Converting Relationships into Revenue -- Chapter 7 Build, Don'T Sell -- Stop Selling -- Forgoing the Short-Term Sale -- Always Be Creating -- Seven Deadly Sins of Sales and Marketing -- Chapter 8 Revenue Generation: The New Business Funnel -- The Nine Steps of the New Business Funnel -- Creating and Generating -- Chapter 9 Don'T Spike The Ball on the Five-Yard Line -- The Five Factors of Drive -- Sometimes You Just Have to Suck it up…”

“…Al finalizar la Guerra Civil, Altos Hornos de Vizcaya adquiere la empresa siderúrgica que el empresario vasco Ramón de la Sota había puesto en marcha en el Puerto de Sagunto en la segunda década del siglo XX. …”
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“…Se aisló 12 especies de bacterias En el caso de hongos se encontró dos familias Trichocomaceae (Aspergillus spp) y Saccharomycetaceae (Candida famata y Candida parapsiliosis). …”

“…También, se pueden apreciar los hongos que crecen en el suelo, polímitas y caracoles, así como diferentes insectos y numerosas ranas, entre ellas, la más pequeña del mundo…”

Tabla de Contenidos: “…3.2.3 Test Methods -- 3.2.4 Results and Discussion -- 3.3 Conclusions -- Acknowledgments -- References -- Chapter 4 Quantification of Variables on Strength Property of Pond Ash (PA)-Based Geopolymer -- 4.1 Introduction -- 4.2 Experimental Details -- 4.2.1 Materials and Method -- 4.2.2 Preparation of Geopolymer from Raw Materials -- 4.2.3 Characterization of Prepared Samples -- 4.3 Results and Discussion -- 4.3.1 Testing of Significance Coefficients -- 4.4 Conclusions -- Acknowledgments -- References -- Chapter 5 Development of Pond Ash (PA)-High Carbon Ferrochrome (HCFC) Slag-Based Geopolymer Cementitious Materials -- 5.1 Introduction -- 5.2 Experimental Details -- 5.2.1 Source of Materials -- 5.2.2 PA/HCFC Slag-Based Geopolymer (GP) Preparation -- 5.2.3 PA/HCFC-Based Geopolymeric Mortar and Concrete -- 5.2.4 Characterizations of PA/HCFC-Based Geopolymeric Material -- 5.2.5 Results and Discussion -- 5.3 Conclusions -- Acknowledgments -- References -- Chapter 6 Pond Ash (PA)-Jute Fiber-Based Geopolymer Cementitious Materials -- 6.1 Introduction -- 6.2 Experimental Details -- 6.2.1 Chemicals and Materials -- 6.2.1.1 Physical Properties of Jute Fiber -- 6.2.2 PA/Jute Fiber-Based Geopolymer, Mortar and Concrete -- 6.2.3 Results and Discussion -- 6.3 Conclusions -- Acknowledgments -- References -- Chapter 7 Corrosion of Pond Ash (PA)-Based Geopolymer Products -- 7.1 Introduction -- 7.2 Experimental Details -- 7.2.1 Chemicals and Materials -- 7.2.2 Preparation of Pond Ash-Based Geopolymer Products -- 7.2.2.1 Pond Ash-Based Geopolymer Mortar Preparation -- 7.2.2.2 Pond Ash-Based Geopolymer Concrete Preparation -- 7.2.3 Characterizations of Pa-Based Geopolymer GP Mortar/Concrete (Before and After) Corrosion -- 7.2.4 Results and Discussion -- 7.3 Conclusions -- Acknowledgments -- References…”

Tabla de Contenidos: “…Gross Anatomy of the Skeletal Muscles -- Muscles of the Head -- Muscles of the Trunk -- Muscles of the Hip, Thigh, and Leg -- Muscles of the Arm and Forearm -- General Body Muscle Review -- Developmental Aspects of the Muscular System -- Incredible Journey: A Visualization Exercise for the Muscular System -- At the Clinic -- The Finale: Multiple Choice -- Chapter 7 THE NERVOUS SYSTEM -- Organization of the Nervous System -- Nervous Tissue-Structure and Function -- Central Nervous System -- Brain -- Protection of the CNS -- Brain Dysfunctions -- Spinal Cord -- Peripheral Nervous System -- Structure of a Nerve -- Cranial Nerves -- Spinal Nerves and Nerve Plexuses -- Autonomic Nervous System (ANS) -- Developmental Aspects of the Nervous System -- Incredible Journey: A Visualization Exercise for the Nervous System -- At the Clinic -- The Finale: Multiple Choice -- Chapter 8 SPECIAL SENSES -- The Eye and Vision -- The Ear: Hearing and Balance -- Chemical Senses: Smell and Taste -- Developmental Aspects of the Special Senses -- Incredible Journey: A Visualization Exercise for the Special Senses -- At the Clinic -- The Finale: Multiple Choice -- Chapter 9 THE ENDOCRINE SYSTEM -- The Endocrine System and Hormone Function-An Overview -- The Major Endocrine Organs -- Other Hormone-Producing Tissues and Organs -- Developmental Aspects of the Endocrine System -- Incredible Journey: A Visualization Exercise for the Endocrine System -- At the Clinic -- The Finale: Multiple Choice -- Chapter 10 BLOOD -- Composition and Functions of Blood -- Hemostasis -- Blood Groups and Transfusions -- Developmental Aspects of Blood -- Incredible Journey: A Visualization Exercise for the Blood -- At the Clinic -- The Finale: Multiple Choice -- Chapter 11 THE CARDIOVASCULAR SYSTEM -- The Heart -- Anatomy of the Heart -- Physiology of the Heart -- Blood Vessels…”

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