Tabla de Contenidos: “…-- PART 2 DIGGING DEEPER -- CHAPTER 3 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Who and the What) -- CHAPTER 4 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Where and When) -- CHAPTER 5 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Why and How) -- PART 3 STRATEGIC THINKING -- CHAPTER 6 The Sales Funnel Isn't Dead. It Just Needs a Kick in the Butt. -- CHAPTER 7 Reinventing the Way You Think About Marketing -- CHAPTER 8 Key Concepts and Definitions Every 1:1 Marketer Must Know -- CHAPTER 9 What's Required to Become a 1:1 Marketer? …”

Tabla de Contenidos: “…Not fit for command -- The no-boss boss -- The pass-the-buck boss -- Clueless but connected -- Scatterboss -- Critically clueless -- The dishonest "genius" -- That's unfair! …”