“…En una sociedad en la que el conocimiento psicológico lo conforman tanto, si no más, los suplementos dominicales de los periódicos, la prensa del corazón, los programas de televisión y los autoproclamados gurús de la autoayuda, como los últimos avances científicos, es una necesidad acuciante disponer de materiales que nos ayuden a distinguir los hechos de las ficciones, las verdades de los mitos en el mundo de la psicología. …”

“…, aplicaremos lo que los grandes gurús de la estrategia ―Kotler, Porter, Ries, Trout, Aaker― nos han recomendado. …”

Tabla de Contenidos: “…Vivekananda and the scientific legitimation of Avaita Vedānta / Inverted orientalism, Vedic science, and the modern world : Bhaktivedanta and the International Society for Krishna Consciousness / Madame Blavatsky's children : modern Hindu encounters with Darwinism / The transcendental meditation organization and its encounter with science / The Sikh scientific ethic : worldly and mystical / The God experiment : Radhasoami's version of science and the rhetoric of guru succession / Judaism and Islam. The use of medicinal legitimizations in the construction of religious practice : the dietary laws of Judaism / Science is just catching up : the Kabbalah Centre and the neo-enlightenment / Islamic opposition to the Darwinian theory of evolution / Christian tradition. …”
Click para texto completo desde fuera UPSA
Click para texto completo desde UPSA

Tabla de Contenidos: “…Cover; Title; Copyright; Dedication; Contents; Foreword; Part I The New Disruptors; 1 Gamechangers; Tom Fontana; The Man in the HAZMAT Suit; Netflix; Ted Sarandos: The Ambassador; Amazon Studios; Roy Price: The Wild Card; Hulu; Beatrice Springborn: The Vanguard; Sony Crackle; Andy Kaplan: The Nimble Pragmatist; CW Seed; Rick Haskins: The Marketing Guru; Pivot; Jennie Morris: The Social Advocate; SEESO; Evan Shapiro: The Strategic Humorist; Sidebar-YouTube: Broadcast Yourself; Vimeo; Sam Toles: The Streaming Curator; Sidebar-Vice TV: Everything "News" is New Again; AwesomenessTV…”

“…En un mundo obsesionado por crear nuevas tendencias, el gurú del comportamiento neurológico del consumidor Martin Lindstrom ha desarrollado un método para conseguir lo que toda empresa desea: entender los deseos más profundos de sus clientes y convertirlos en productos, marcas o negocios innovadores. …”
Acceso restringido con credenciales UPSA. Para su lectura requiere realizar el préstamo.
Tutorial de uso Xebook

“…Written by certification guru Mike Meyers, this focused study guide offers a proven program for delivering the key information readers need to pass the exams. …”

“…ll find no substitute for the guru?s-eye-view of design, testing, deployment, and other real-world concerns that this book provides. …”

“…By the end of the book, you will truly be a pivot table guru, automating pivot tables using VBA, creating pivot tables with external data in OLAP cubes, and even creating dynamic reporting systems so that your managers can answer their own queries with a few mouse clicks. • Take advantage of the numerous pivot table recipes • Create powerful summary reports in seconds • Build ad-hoc query tools with ease • Enhance your Executive Reporting • Filter reports to top 10 customers or products • Add dynamic charts to reports • Quickly summarize daily data by month, quarter, or year Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 Pivot Table Fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 2 Creating a Basic Pivot Table . . . . . . . . . . . . . . . . . . . . . . . . . .21 3 Customizing a Pivot Table . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 4 Controlling the Way You View Your Pivot Data . . . . . . . . . . . .83 5 Performing Calculations Within Your Pivot Tables . . . . . . . . 117 6 Using Pivot Charts and Other Visualizations . . . . . . . . . . . . .141 7 Analyzing Disparate Data Sources with Pivot Tables . . . . . . 167 8 Sharing Pivot Tables with Others . . . . . . . . . . . . . . . . . . . . . .189 9 Working with and Analyzing OLAP Data . . . . . . . . . . . . . . . . 201 10 Enhancing Your Pivot Table Reports with Macros . . . . . . . . .215 11 Using VBA to Create Pivot Tables . . . . . . . . . . . . . . . . . . . . . 231 12 Common Pivot Table Issues and Questions . . . . . . . . . . . . . .291 A Finding Pivot Table Commands on the Ribbon . . . . . . . . . . . .315…”

“…Specific topics covered include Search engines Browsers The principles of web searching Searching for news, jobs, and local information Finding images and audio on the web Searching for people Genealogy research Consumer help Drugs and medical information Kid-safe searching Whether you're a newbie or an Internet search guru, Web Search Garage is a valuable resource for using the Internet wisely to find the information you're looking for. …”

“…MAKE EVERY CONVERSATION A REAL CONVERSATION THAT GETS RESULTS In Overcoming Fake Talk , business communication guru John R. Stoker offers proven advice for turning challenging confrontations into rewarding exchanges that foster collaboration, improve performance, and achieve results. " Overcoming Fake Talk is a thorough compendium of ideas, frameworks, examples, and actions to improve conversations. …”

“…With his in-depth knowledge of the little-known secrets used by the pros to produce creative, professional animations, Chris is the go-to guru for designers and animators who want to create great animation, applications or motion design with Flash. …”

“…As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. …”

“…Uno de los más renombrados analistas políticos de Estados Unidos, el Dr. Frank Luntz, gurú de la opinión pública, desvela en este interesante libro el trabajo que hay que llevar a cabo para contar en cada ocasión con el lenguaje más eficaz. …”

Tabla de Contenidos:

Tabla de Contenidos: “…Tweeting in UnisonPart III: Twittering in High Gear; Chapter 7: Tricks of the Twitter Gurus; Following Twitter Protocol; Inserting Links into Your Tweets; Using Your Twitter History and Favorites; Your Feeds, My Feeds, Everyone's Feeds; Deciphering Twitter Shorthand Code; Chapter 8: Twitter Minus Twitter.com; Tweeting with Your Cellphone; Using Twitter through Your E-Mail; Swimming Your Twitter Stream with RSS Feeds; Using Third-Party Services; Sharing Tweets All Around the Web; Auto-Tweeting; Chapter 9: Embracing the Twitter Ecosystem; Finding Interesting Twitter Talk with Search Tools…”

Tabla de Contenidos: “…Going Mobile: The Key to HappinessPart II: Joining Your Flock on Twitter; Chapter 5: Tweeting It Up; Finding People to Follow on Twitter; How to Follow People; Replying to Tweets; Retweeting; Direct Messaging; Encouraging More Followers; Chapter 6: Who's Using Twitter; Tweeting with Regular People; Verified Accounts; Building Company Relationships with Twitter; Talking Politics with Actual Politicians; Following Celebrities on Twitter; Twitter Directories; Signing Up for Syndicated Material; Tweeting in Unison; Part III: Twittering in High Gear; Chapter 7: Tricks of the Twitter Gurus…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with Personal Finance -- Chapter 1 Improving Your Financial Literacy -- Talking Money at Home -- Identifying Unreliable Sources of Information -- Understanding the dangers of free financial content online -- Recognizing fake financial gurus -- Publishers pandering to advertisers -- Jumping over Real and Imaginary Hurdles to Financial Success -- Discovering what (or who) is holding you back -- Developing good financial habits -- Chapter 2 Measuring Your Financial Health -- Avoiding Common Money Mistakes -- Determining Your Financial Net Worth -- Adding up your financial assets -- Subtracting your financial liabilities -- Crunching your numbers -- Interpreting your net worth results -- Examining Your Credit Score and Reports -- Understanding what your credit data includes and means -- Obtaining your credit reports and score -- Improving your credit reports and score -- Getting credit report errors corrected -- Knowing the Difference between Bad Debt and Good Debt -- Consuming your way to bad debt -- Recognizing bad debt overload -- Assessing good debt: Can you get too much? …”

“…The Journey Beyond Fear provides everything you need to know to identify your fears, face your fears, move beyond your fears-and cultivate emotions that motivate you to pursue valuable business opportunities, create value for others, and realize your full potential. Business strategy guru John Hagel provides an effective, easy-to-grasp three-step approach: Develop an inspiring long-term view of the opportunities ahead Cultivate your personal passion to motivate you and those around you Harness the potential of platforms to bring people together and scale impact at an accelerating rate Never underestimate the power of fear-and never underestimate your ability to conquer it. …”

“…In Lean Six Sigma for the Office , Six Sigma guru James Martin presents proven modifications that can be deployed in offices, particularly those offices involved with global operations. …”