“…Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. …”

“…The list of contributing authors reads like the "Who's Who of Leadership Gurus," and includes such greats as Marian Ruderman, Jim Collins, Frances Hesselbein, Len Goodstein, Jack Zenger, and many more. …”

“…La actual crisis económica global, que no es exógena al mercado, sino que procede de los fallos del sistema de mercado mismo, pide a gritos el regreso del maestro. Como los propios gurús neoclásicos han proclamado: "cuando estamos en el agujero todos somos keynesianos". …”

Tabla de Contenidos: “…Introduction : the globalization and localization of learning, teaching, and musical identity / Lucy Green -- The permeable classroom : learning, teaching, and musical identity in a remote Australian aboriginal homelands school / Kathryn Marsh -- Popular music listening as "non-resistance" : the cultural reproduction of musical identity in Japanese families / Kyoko Koizumi -- From homeland to Hong Kong : the dual musical experience and identity of diasporic Filipino women / Annie On Nei Mok -- Village, province, and nation : aspects of identity in children's learning of music and dance in Bali / Peter Dunbar-Hall -- Music for a postcolonial child : theorizing Malaysian memories / Roe-Min Kok -- Continuity and change : the guru-shishya relationship in karnatic classical music training / Sophie Grimmer -- "Music is in our blood" : Gujarati Muslim musicians in the UK / John Baily -- Greek popular music and the construction of musical identities by Greek-Cypriot school children / Avra Pieridou-Skoutella -- Music-learning and the formation of local identity through the philharmonic society wind bands of Corfu / Zoe Dionyssiou -- Playing with Barbie : exploring South African township children's musical games as resources for pedagogy / Susan Harrop-Allin -- Personal, local, and national identities in Ghanaian performance ensembles / Trevor Wiggins -- Music festivals in the Lapland region : constructing identities through musical events / Sidsel Karlsen -- Shaping a music teacher identity in Sweden / Eva Georgii-Hemming -- Icelandic men and their identity in songs and in singing / Robert Faulkner -- Discovering and affirming musical identity through extracurricular music-making in English secondary schools / Stephanie Pitts -- Scottish traditional music : identity and the "carrying stream" / Charles Byrne -- Performance, transmission, and identity among Ireland's new generation of traditional musicians / John O'Flynn -- Fostering a "musical say" : identity, expression, and decision making in a US school ensemble / Sharon G. …”

“…Seeing subjects with a new perspective is at the heart of the Lensbaby experience, and with the essential information found in this book, you'll be able to take your creative exploration to the next level. Written by Lensbaby Guru Corey Hilz, Lensbaby: Bending Your Perspective starts off with an overview of each lens in the Lensbaby suite. …”

Tabla de Contenidos: “…; ""Why Government Statistics Keep "Changing Their Mind"""; ""Living with Revisions""; ""Notes""; ""Chapter 6: Four Gurus of Economics: Whom to Follow?""; ""Four Competing Schools of Economic Thought""; ""Minskyites: Should We Keep Listening to Them?""…”

Tabla de Contenidos: “…What Senior Managers Need to Do about TQMThe Role of Middle Managers; The Role of First-Line Managers; Summary; Chapter 3 The Received Wisdom on TQM; Introduction; Crosby; Deming; Feigenbaum; Juran; Are the Approaches of these Gurus Different?; Imai; Ishikawa; Shingo; Taguchi; Japanese-Style Total Quality; Summary; Chapter 4 The Introduction of TQM; Introduction; Change and Continuous Improvement; Forces for Change; How Do Companies Get Started?…”

Tabla de Contenidos: “…Linear Regression Must Have Correlation; The 60/40 Myth Exposed; Discounted Cash Flow Model; Chapter 4: Misuse of Statistics and Other Controversial Practices; The Deception of Average; One If by Land, Two If by Sea; Everything on Four Legs Is a Pig; Chapter 5: The Illusion of Forecasting; The Reign of Error; An Investment Professional's Dilemma; Gurus/Experts; Masking an Intellectual Void; Earnings Season; Are Financial Advisors Worth 1 Percent of AUM (Assets under Management)?…”

Tabla de Contenidos: “…Marks ; Mentors, friends, and gurus : peer and nonparent influences on spiritual development / Kelly Dean Schwartz, William M. …”
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“…"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. …”
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“…Cientos de miles de diseñadores y desarrolladores web se han basado en la guía del gurú de usabilidad Steve Krug para ayudarles a entender los principios de la navegación intuitiva y diseño Web. …”

“…Based on the invaluable experience of microservices guru Richard Rodger, this book exposes the thinking behind microservice designs. …”

“…How to Conduct Productive Meetings is a book designed to provide practical tools and advice for anyone planning or facilitating a meeting. Legendary evaluation guru Donald Kirkpatrick offers solid and timely advice to ensure that a meeting is necessary, the presentation is professional and effective, the participants contribute in constructive ways and the outcome is measurable…”

“…In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. …”

“…In Programming the BeagleBone Black , electronics guru Simon Monk explains essential application development methods through straightforward directions and cool downloadable examples. …”

“…"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. …”

“…En un mundo obsesionado por crear nuevas tendencias, el gurú del comportamiento neurológico del consumidor Martin Lindstrom ha desarrollado un método para conseguir lo que toda empresa desea: entender los deseos más profundos de sus clientes y convertirlos en productos, marcas o negocios innovadores. …”

Tabla de Contenidos: “…Bryan and Siddeswara M. Guru -- Land Use Planning as a Collective Learning Spiral: The Case of Regenerative Landscape Policy and Practice / Richard Thackway, Valerie A. …”

“…¿Una vía de reconversión para gurús de todo tipo? ¿O tal vez una verdadera revolución para cambiar, dar lo mejor de uno mismo y encaminarse hacia el éxito? …”
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“…This title also includes a section called "Voices," which provides partial transcripts of interviews with the gurus of the training evaluation field. Full podcasts of the interviews will be made available at a dedicated website for the book…”