“…The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one. …”

“…"How tech giants are reshaping spirituality to serve their religion of peak productivity Silicon Valley is known for its lavish perks, intense work culture, and spiritual gurus. Work Pray Code explores how tech companies are bringing religion into the workplace in ways that are replacing traditional places of worship, blurring the line between work and religion and transforming the very nature of spiritual experience in modern life. …”

“…Street Coder teaches you how to handle the realities of day-to-day coding as a software developer. Self-taught guru Sedat Kapano…”

“…The 2006 edition of the ASTD Training and Performance Sourcebook, edited by training guru Dr. Mel Silberman, draws on the knowledge and expertise of today's best trainers and consultants. …”

“…Create a service advantage with the help of customer service guru Ron Zemke…”

“…You’ll love networking guru Jeremy McDowell’s down-to-earth writing and handy network diagrams as he leads you through the most challenging parts of the exam. …”

“…An indispensable classic from a classy global guru." -- Kevin Klose, Dean, Albert Merrill School of Journalism and Past President, National Public Radio "Buy this book. …”

Tabla de Contenidos: “…A journalist's view of the changes in information access for newspapers over the years / Peter Cole -- The new look of news information handling for television / Debra Bade -- From gopher to guru : the changing role of a BBC television program information researcher / Annabel Colley -- The media library into the 21st century / Richard Withey -- The changing role of the news librarian : use of the Internet worldwide / Nora Paul -- Internet use at The guardian/observer / Helen Martin -- The News International newspaper's intranet experience / Gertrud Erbach and Lynda Iley -- Good news, bad news : credibility of information and data gathered from the Internet and the World Wide Web / Barbara P. …”

Tabla de Contenidos: “…Palmer ; Holistic system design : the Oncology Carinthia study / Markus Schwaninger and Johann Klocker ; Reinforcing the social in social systems engineering : lessons learnt from Smart City projects in the United Kingdom / Jenny O'Connor, Zeynep Gurguc and Koen H. van Dam…”

“…Allen, die neugierig auf „mehr“ sind, liefert Mac Kung Fu viele gute Ideen, wie sie ihren Mac effizienter, cooler, individueller – einfach besser nutzen als bisher. Mac-Guru Keir Thomas hat dafür 300 wertvolle Tipps und Tricks zusammengestellt, so dass selbst Mac-Experten noch einiges lernen können…”

“…In today's episode, Adam talks to confidence guru Adele Bradley. Adele has been in the organisational development and people transformation world for a while, both for large companies and as a consultant. …”

“…A Leader in Residence at the University of Leeds, he's a published author and Business Writing guru. A qualified accountant, he won the Best Speaker at the internationally-renowned Financial Times Intro to the City Programme for six years running, has worked with Pearson Education, BNP Paribas, and countless other large organizations, and we're delighted to welcome him to The Power Skills Project. …”

Tabla de Contenidos: “…Sci. 2022, 23, 1970, doi:10.3390/ijms23041970 177 -- Przemysław Podstawski, Katarzyna Ropka-Molik, Ewelina Semik-Gurgul, Marcin Samiec, Maria Skrzyszowska and Zenon Podstawski et al. …”

“…Raspberry Pi with Java: Programming the Internet of Things (IoT) fills an important gap in knowledge between seasoned Java developers and embedded-hardware gurus, taking a project-based approach to skills development from which both hobbyists and professionals can learn. …”

“…Inside, veteran Dummies authors and Mac gurus Edward C. Baig and Bob "Dr. Mac" LeVitus share their insights to help you make the most of your iPhone. …”

“…That’s the question bestselling author Joanna Barsh sets out to answer—not by asking motivational gurus or well-established CEOs but by diving into the trenches with today’s boldest, brightest, up-and-coming leaders. …”

“…Written by one of the leaders of the Agile movement, and including interviews with Agile gurus Kent Beck, Robert Charette, Alistair Cockburn, Martin Fowler, Ken Schwaber, and Ward Cunningham, Agile Software Development Ecosystems crystallizes the current understanding of this flexible and highly successful approach to software development. …”

“…Between all the salary surveys, expert opinions, gurus, and talking heads predicting where the sector is going, trying to make a career decision in this sector is mind-numbing. …”