“…Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. …”

“…Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing…”

“…Greig gives a unique insight into many aspects of colonial life--including the worlds of Sydney's merchants, auctioneers, land speculators, surveyors, map-makers and lawyers--as well as its maritime challenges. …”